[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fdI9LySOd3CIgCYA8Qo6CQW8hG_8tW8kb4GmKiyOnLU8":3,"$ftk8npb1w0fxO9AsUGrHIIIhA_b6e_TYbUE49CrKYcOM":12},{"author":4,"tags":11},{"author_id":5,"author_name":6,"author_name_first_letter":7,"article_count":8,"bio":9,"short_bio":9,"slug":10,"image_url":9},189628,"David Treadwell","D",5,null,"david-treadwell",[],{"quotes":13,"pagination":73},[14,28,40,51,62],{"id":15,"quote_text":16,"author_id":5,"source_id":17,"has_image":18,"author":19,"source":20,"quote_tag":21,"commentary":27},2595501,"Developers have really always been Microsoft's core customer segment. The applications come from developers; they're the innovation engine for the industry. I can't overstate the importance of developers.",4,false,{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[22],{"id":23,"tag":24},5574024,{"id":25,"tag_name":26},7810,"core","**The Backstory**\nDavid Treadwell, a Microsoft executive, likely uttered these words in the late 1990s or early 2000s, a time when the company was expanding its reach beyond the consumer market to target developers and enterprise clients. This period was marked by significant investments in Microsoft's developer tools and services, such as the .NET framework and Visual Studio. Treadwell's statement reflects the company's strategic shift towards a more developer-centric approach.\n\n**The Hidden Insight**\nOn the surface, Treadwell's quote seems to emphasize the importance of developers in driving innovation. However, it also reveals a tension between the company's interests and those of its customers. By acknowledging that developers are the \"innovation engine\" for the industry, Microsoft is, in effect, admitting that its own success relies heavily on the creativity and expertise of external parties, rather than solely on its own products and services.\n\n**How to Use This**\nTo apply this mindset, modern professionals and creatives can recognize that their own success often depends on the contributions of others, whether it's through collaboration, open-source development, or leveraging external expertise. By acknowledging and valuing the role of others in driving innovation, individuals can build stronger relationships, foster a culture of collaboration, and ultimately achieve greater success in their endeavors.",{"id":29,"quote_text":30,"author_id":5,"source_id":17,"has_image":18,"author":31,"source":32,"quote_tag":33,"commentary":39},2595480,"The most important thing for Windows is being compelling to developers. Developers are the linchpin for the success of Windows.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[34],{"id":35,"tag":36},5574006,{"id":37,"tag_name":38},68349,"compelling","**The Backstory**\nDavid Treadwell, a renowned Microsoft executive, shared this quote in the early 1990s, a pivotal time for the Windows operating system. Microsoft was facing intense competition from Apple and struggling to establish a strong developer ecosystem. Treadwell's statement reflects the company's recognition of the importance of developer engagement in driving Windows' success.\n\n**The Hidden Insight**\nOn the surface, this quote emphasizes the significance of developers for Windows' success. However, the hidden insight lies in the fact that Treadwell is prioritizing developer engagement over other potential factors, such as market share or user adoption. This reveals a paradox: the key to success is not necessarily the end-user, but rather the intermediary – the developer – who can create value for the end-user.\n\n**How to Use This**\nTo apply this mindset today, focus on building strong relationships with the people who can create value for your customers, rather than solely focusing on the end-users themselves. By investing in the success of your partners, collaborators, or developers, you can create a ripple effect that drives long-term growth and innovation.",{"id":41,"quote_text":42,"author_id":5,"source_id":17,"has_image":18,"author":43,"source":44,"quote_tag":45,"commentary":9},2595460,"There's no such thing as a large software project that's perfect.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[46],{"id":47,"tag":48},5573989,{"id":49,"tag_name":50},18371,"large",{"id":52,"quote_text":53,"author_id":5,"source_id":17,"has_image":18,"author":54,"source":55,"quote_tag":56,"commentary":9},2595441,"Expression does a lot to let developers and designers work effectively together. I grew up as a developer, and I don't have any particular design skills.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[57],{"id":58,"tag":59},5573972,{"id":60,"tag_name":61},42052,"designers",{"id":63,"quote_text":64,"author_id":5,"source_id":17,"has_image":18,"author":65,"source":66,"quote_tag":67,"commentary":9},2595434,"That will be helpful for the division. Eric deeply understands developers and what they want and need.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[68],{"id":69,"tag":70},5573962,{"id":71,"tag_name":72},3515,"deeply",{"currentPage":74,"totalPages":74,"totalItems":8,"itemsPerPage":75},1,10]