[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fShWZb83nf2gN_F661mPR5mg8nTIpp_XM_lqan9R2agE":3,"$fprMaaHjsTJU-aCJ2SK7FYWEdJo4yf5CoqHIJILFiW2g":12},{"author":4,"tags":11},{"author_id":5,"author_name":6,"author_name_first_letter":7,"article_count":8,"bio":9,"short_bio":9,"slug":10,"image_url":9},130748,"DeLoss Dodds","D",21,null,"deloss-dodds",[],{"quotes":13,"pagination":123},[14,22,34,45,56,67,79,90,101,112],{"id":15,"quote_text":16,"author_id":5,"source_id":17,"has_image":18,"author":19,"source":20,"quote_tag":21,"commentary":9},2972619,"If you win all the time, it’s not good for the coaches or the kids.",6,false,{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":23,"quote_text":24,"author_id":5,"source_id":25,"has_image":18,"author":26,"source":27,"quote_tag":28,"commentary":9},1316274,"Because Mack is such a great recruiter, some folks have called him the February Coach because signing day, as you know, is in February. For us, he's been a winner in every month in every year. This year, for those who would like to tie a month to Mack Brown's name, I suggest you call him January's Coach.",4,{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[29],{"id":30,"tag":31},4313664,{"id":32,"tag_name":33},5048,"call",{"id":35,"quote_text":36,"author_id":5,"source_id":25,"has_image":18,"author":37,"source":38,"quote_tag":39,"commentary":9},1316270,"I liked him. That was a pretty good chunk of money back then. We could have handled it, but we wanted David.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[40],{"id":41,"tag":42},4313660,{"id":43,"tag_name":44},48066,"chunk",{"id":46,"quote_text":47,"author_id":5,"source_id":25,"has_image":18,"author":48,"source":49,"quote_tag":50,"commentary":9},1316266,"It was a great season. It's hard to make it a positive today, but it is a positive. But this is particularly hard because expectations were high.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[51],{"id":52,"tag":53},4313656,{"id":54,"tag_name":55},2960,"great",{"id":57,"quote_text":58,"author_id":5,"source_id":25,"has_image":18,"author":59,"source":60,"quote_tag":61,"commentary":9},1316262,"It was a minor mistake and the money was paid back to the university out of his own pocket. Still, it is a violation.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[62],{"id":63,"tag":64},4313653,{"id":65,"tag_name":66},25708,"minor",{"id":68,"quote_text":69,"author_id":5,"source_id":25,"has_image":18,"author":70,"source":71,"quote_tag":72,"commentary":78},1316258,"The Big 12 is a tough conference. We'd like to do a game a year that's home and home in a place that our fans would want to go, against peer institutions.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[73],{"id":74,"tag":75},4313649,{"id":76,"tag_name":77},1486,"against","**The Backstory**\n\nDeLoss Dodds, former athletic director at the University of Texas, spoke these words likely during a period of conference realignment and scheduling struggles in the early 2000s. The Big 12 Conference was expanding and consolidating its membership, leading to increased competition for desirable matchups and revenue streams. This context suggests that Dodds was seeking balance between fan satisfaction, revenue generation, and maintaining competitive integrity within the conference.\n\n**The Hidden Insight**\n\nDodds' comment reveals a paradoxical approach to scheduling: he desires home-and-home series with \"peer institutions\" but acknowledges the difficulty of navigating this in a \"tough conference.\" This tension highlights the trade-offs between prioritizing fan engagement, generating revenue through high-profile matchups, and maintaining competitiveness within the conference. Dodds is aware that pursuing these goals simultaneously poses significant challenges.\n\n**How to Use This**\n\nTo apply this mindset today, consider the importance of strategic risk-taking when balancing competing priorities in your professional or creative endeavors. Identify areas where you must navigate multiple objectives (e.g., a project's creative vision, budget constraints, and stakeholder expectations) and develop contingency plans to mitigate risks associated with these trade-offs.",{"id":80,"quote_text":81,"author_id":5,"source_id":25,"has_image":18,"author":82,"source":83,"quote_tag":84,"commentary":9},1316253,"Dallas needs to make up its mind. We need to get it decided and behind us.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[85],{"id":86,"tag":87},4313644,{"id":88,"tag_name":89},16879,"behind",{"id":91,"quote_text":92,"author_id":5,"source_id":25,"has_image":18,"author":93,"source":94,"quote_tag":95,"commentary":9},1316248,"I've served on many committees with Rudy. And I'm still waiting for an opportunity to speak.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[96],{"id":97,"tag":98},4313639,{"id":99,"tag_name":100},66508,"committees",{"id":102,"quote_text":103,"author_id":5,"source_id":25,"has_image":18,"author":104,"source":105,"quote_tag":106,"commentary":9},1316243,"I've seen a lot of great athletes in my time in this business. He's the best of them all.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[107],{"id":108,"tag":109},4313634,{"id":110,"tag_name":111},6032,"athletes",{"id":113,"quote_text":114,"author_id":5,"source_id":25,"has_image":18,"author":115,"source":116,"quote_tag":117,"commentary":9},1316236,"There's no birthright to winning championships. They don't come easy. But I really didn't think we'd lose, right down to the end.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[118],{"id":119,"tag":120},4313627,{"id":121,"tag_name":122},18073,"birthright",{"currentPage":124,"totalPages":125,"totalItems":8,"itemsPerPage":126},1,3,10]