[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fLzsPyZ4_PBEkY3IIGJuJalwct_ZXDmZKzV2DV1RB7fs":3,"$fGgCIJMqViqY_nB7h3MRkhwf_hyESNG09JGx3_zh7pQo":12},{"author":4,"tags":11},{"author_id":5,"author_name":6,"author_name_first_letter":7,"article_count":8,"bio":9,"short_bio":9,"bio_jsonld":9,"slug":10,"image_url":9},117563,"Dick Brass","D",4,null,"dick-brass",[],{"quotes":13,"pagination":59},[14,26,37,50],{"id":15,"quote_text":16,"author_id":5,"source_id":8,"has_image":17,"author":18,"source":19,"quote_tag":20,"commentary":9},1008701,"These guys didn't jump willy-nilly to convert everything they own. They've been carefully watching and measuring the impact to see if there's going to be a market. If they ignore the market now, they're in great danger.",false,{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[21],{"id":22,"tag":23},4010256,{"id":24,"tag_name":25},14967,"carefully",{"id":27,"quote_text":28,"author_id":5,"source_id":8,"has_image":17,"author":29,"source":30,"quote_tag":31,"commentary":9},1008683,"We've been predicting this will overtake print books in about 10 years. In the first six months it will be a very small part of Steve's business. But three to five years out we see a billion-dollar marketplace.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[32],{"id":33,"tag":34},4010249,{"id":35,"tag_name":36},177,"books",{"id":38,"quote_text":39,"author_id":5,"source_id":8,"has_image":40,"author":41,"source":42,"quote_tag":43,"commentary":49},1008663,"Paper and leather binding for books are greatly appealing. It's going to be a transitional period. A fellow growing appreciating books might never buy an electronic book. But someone growing up using a game boy will find using an e-book is a very natural way of reading. And they'll find it a lot more attractive than carrying around 50-pound pack of school books.",true,{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[44],{"id":45,"tag":46},4010230,{"id":47,"tag_name":48},2424,"attractive","**The Backstory**\nThis quote is attributed to Dick Brass, a well-known figure in the book publishing industry, and was likely said during his tenure as Vice President at Random House (1996-2003). At that time, the rise of e-books and digital publishing was emerging as a significant threat to traditional book formats. Brass's comments reflect his observations on how different generations would adapt to these new technologies.\n\n**The Hidden Insight**\nWhat most people miss is the subtle acknowledgment that the transition from physical books to e-books isn't about which format is better, but rather about understanding and respecting individual preferences shaped by upbringing and technology exposure. Brass suggests that there's a fundamental difference in the way one appreciates the tactile experience of paper versus the digital convenience of e-readers.\n\n**How to Use This**\nTo apply this mindset today, modern professionals and creatives should be open to understanding and catering to different learning and consumption preferences among their audience or clientele. This involves embracing a hybrid approach that combines traditional and digital formats to meet the unique needs of various individuals.",{"id":51,"quote_text":52,"author_id":5,"source_id":8,"has_image":17,"author":53,"source":54,"quote_tag":55,"commentary":9},1008646,"For publishers and authors, this means that electronic books and periodicals can now quickly grow to become a vast and lucrative new industry.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[56],{"id":57,"tag":58},4010219,{"id":35,"tag_name":36},{"currentPage":60,"totalPages":60,"totalItems":8,"itemsPerPage":61},1,10]