[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fcTYzLE-nJnpybYAkbVl5U8NQjMQiGPXQuW2WgKZB0v8":3,"$fyyD9xGOAxZpGN4cOO8FpbJFEhufO0KyrLmptvNjHylU":12},{"author":4,"tags":11},{"author_id":5,"author_name":6,"author_name_first_letter":7,"article_count":8,"bio":9,"short_bio":9,"slug":10,"image_url":9},98982,"Ed Benguiat","E",6,null,"ed-benguiat",[],{"quotes":13,"pagination":58},[14,21,28,34,40,46],{"id":15,"quote_text":16,"author_id":5,"source_id":8,"has_image":17,"author":18,"source":19,"quote_tag":20,"commentary":9},2994723,"To me designing has never been a job or profession. It’s a way of life, like a priest or rabbi.",false,{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":22,"quote_text":23,"author_id":5,"source_id":8,"has_image":17,"author":24,"source":25,"quote_tag":26,"commentary":27},2994689,"I don’t think that success is the premise to what is good or bad.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],"**The Backstory**\n\nEd Benguiat, a renowned type designer and calligrapher, likely spoke these words during an interview or lecture in the latter half of his career, when he was reflecting on his life's work and the changing landscape of typography. At that time, Benguiat had already faced significant criticism for his bold, modernist designs, which were often seen as a departure from traditional typefaces. Despite this, he continued to push the boundaries of what was considered \"good\" or \"bad\" in design.\n\n**The Hidden Insight**\n\nBenguiat's statement reveals a profound tension between two seemingly opposing values: success and artistic merit. On one hand, success can be measured by the number of awards won, the praise received from peers, or the influence on future generations. On the other hand, true artistry lies in creating something that transcends fleeting trends and fashions. Benguiat's quote suggests that these two values are not mutually exclusive, but rather, they represent different aspects of a designer's journey.\n\n**How to Use This**\n\nTo apply this mindset today, consider separating your pursuit of success from your evaluation of artistic merit. When working on a project, focus on creating something that truly resonates with you, regardless of potential accolades or external validation. By doing so, you'll cultivate a deeper sense of purpose and authenticity in your work, even if it doesn't align with mainstream opinions or commercial expectations.",{"id":29,"quote_text":30,"author_id":5,"source_id":8,"has_image":17,"author":31,"source":32,"quote_tag":33,"commentary":9},2994685,"Doing something a long time does not mean you’re good. It only means you’ve done it a long time.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":35,"quote_text":36,"author_id":5,"source_id":8,"has_image":17,"author":37,"source":38,"quote_tag":39,"commentary":9},2994681,"The only place Avant Garde looks good is in the words Avant Garde.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":41,"quote_text":42,"author_id":5,"source_id":8,"has_image":17,"author":43,"source":44,"quote_tag":45,"commentary":9},2994675,"Type should be beautiful – Screw readable!",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":47,"quote_text":48,"author_id":5,"source_id":49,"has_image":17,"author":50,"source":51,"quote_tag":52,"commentary":9},754417,"I do not think of type as something that should be readable. It should be beautiful.",2,{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[53],{"id":54,"tag":55},3598881,{"id":56,"tag_name":57},27112,"typography",{"currentPage":59,"totalPages":59,"totalItems":8,"itemsPerPage":60},1,10]