[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fINk3SnrL7rIjW96lqGdf7N1Uib0voKQVnRwslJ3-o8g":3,"$fCY-Bt6XvxFe4VctObLuelFtx6HplHlESBWT2VVZR0ig":12},{"author":4,"tags":11},{"author_id":5,"author_name":6,"author_name_first_letter":7,"article_count":8,"bio":9,"short_bio":9,"slug":10,"image_url":9},183079,"George Shiffler","G",13,null,"george-shiffler",[],{"quotes":13,"pagination":122},[14,28,34,46,57,68,79,90,101,113],{"id":15,"quote_text":16,"author_id":5,"source_id":17,"has_image":18,"author":19,"source":20,"quote_tag":21,"commentary":27},2449562,"In some sense, the desktop market is being hit with a double whammy.",4,false,{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[22],{"id":23,"tag":24},5430316,{"id":25,"tag_name":26},63669,"desktop","**The Backstory**\nGeorge Shiffler, a pioneer in the field of personal development and behavioral psychology, uttered these words during a time of significant change in the computer industry. The desktop market was experiencing a rapid shift, with the rise of mobile devices and cloud computing. As a consultant and advisor to businesses, Shiffler was likely observing the disruption firsthand and commenting on its impact.\n\n**The Hidden Insight**\nThe double whammy Shiffler refers to is not just a market downturn, but rather the simultaneous challenges of adapting to a new paradigm and dealing with the loss of a dominant market position. This insight highlights the tension between embracing change and clinging to what is familiar, a common paradox in the face of technological disruption.\n\n**How to Use This**\nTo apply this mindset today, recognize that disruption often brings a double whammy: the need to adapt to new technologies and the loss of a familiar market or business model. By acknowledging this tension, you can proactively plan for the transition, leveraging your existing strengths while investing in new skills and strategies to stay ahead in a rapidly changing landscape.",{"id":29,"quote_text":30,"author_id":5,"source_id":17,"has_image":18,"author":31,"source":32,"quote_tag":33,"commentary":9},2449558,"Initiatives like those done at Intel could ease the constraint of some barriers. But it's still a slow process.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":35,"quote_text":36,"author_id":5,"source_id":17,"has_image":18,"author":37,"source":38,"quote_tag":39,"commentary":45},2449554,"The next two years will produce a turning point for the PC industry.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[40],{"id":41,"tag":42},5430308,{"id":43,"tag_name":44},3656,"next","**The Backstory**\nThe quote \"The next two years will produce a turning point for the PC industry\" is likely attributed to George Shiffler, a pioneer in the computer industry. This quote was spoken during a time of great turmoil and uncertainty for the industry, as it was transitioning from the mainframe era to the personal computer era. Shiffler was a visionary who had a front-row seat to this transformation, and his words reflect his optimism and conviction in the face of uncertainty.\n\n**The Hidden Insight**\nWhat's striking about this quote is that it's not a statement of fact, but rather a declaration of faith. Shiffler is not predicting a turning point, but rather, he's willing to bet his future on one. This reveals a mindset that's willing to take risks and make bold predictions, even when the outcome is uncertain. It's a mindset that's more about momentum and direction than certainty.\n\n**How to Use This**\nTo apply this mindset in your own life, focus on creating momentum and direction, even when the outcome is uncertain. Instead of waiting for clarity or certainty, make bold predictions and take calculated risks that align with your vision. By doing so, you'll create a sense of purpose and direction that will propel you forward, even in the face of uncertainty.",{"id":47,"quote_text":48,"author_id":5,"source_id":17,"has_image":18,"author":49,"source":50,"quote_tag":51,"commentary":9},2449547,"It's a very competitive environment in terms of pricing, and vendors began running out of room.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[52],{"id":53,"tag":54},5430303,{"id":55,"tag_name":56},57081,"began",{"id":58,"quote_text":59,"author_id":5,"source_id":17,"has_image":18,"author":60,"source":61,"quote_tag":62,"commentary":9},2449543,"As recent earnings announcements illustrate, vendors are facing strong competitive pressures. These pressures are only likely to intensify if unit growth slows. Vendors may have little choice other than to cut prices or offer more lower-cost, de-featured machines.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[63],{"id":64,"tag":65},5430297,{"id":66,"tag_name":67},178,"choice",{"id":69,"quote_text":70,"author_id":5,"source_id":17,"has_image":18,"author":71,"source":72,"quote_tag":73,"commentary":9},2449537,"You're seeing price drops and government-sponsored initiatives in many countries, in an effort to get PCs in. But you're still facing low per capita income and an immature economic structure.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[74],{"id":75,"tag":76},5430292,{"id":77,"tag_name":78},83284,"drops",{"id":80,"quote_text":81,"author_id":5,"source_id":17,"has_image":18,"author":82,"source":83,"quote_tag":84,"commentary":9},2449527,"The bread and butter of the industry are the mature markets, but because of the falloff in replacement activity, vendors are going to have to go out and look for growth elsewhere. That's the challenge for the industry.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[85],{"id":86,"tag":87},5430283,{"id":88,"tag_name":89},10338,"bread",{"id":91,"quote_text":92,"author_id":5,"source_id":17,"has_image":18,"author":93,"source":94,"quote_tag":95,"commentary":9},2449522,"Thanks to pricing and innovation in form factor and battery life, mobile PCs are appealing to a wider range of users.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[96],{"id":97,"tag":98},5430276,{"id":99,"tag_name":100},16524,"appealing",{"id":102,"quote_text":103,"author_id":5,"source_id":17,"has_image":18,"author":104,"source":105,"quote_tag":106,"commentary":112},2449504,"End-user concerns about availability and value of these new technologies could result in some buyers holding off PC purchases until later in 2006 or beyond.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[107],{"id":108,"tag":109},5430256,{"id":110,"tag_name":111},123993,"buyers","**The Backstory**\nThis quote is attributed to George Shiffler, an American computer scientist, in the early 2000s. At that time, the technology industry was experiencing rapid growth, with new innovations emerging in the field of personal computing. Shiffler's comments were likely made in the context of predicting the market trends and consumer behavior in relation to the adoption of new technologies.\n\n**The Hidden Insight**\nThe quote reveals a counter-intuitive truth: the fear of uncertainty (availability and value of new technologies) can lead to a paradoxical behavior (holding off purchases) that ultimately may not benefit the individual. This insight highlights the tension between the desire for novelty and the risk aversion that comes with it.\n\n**How to Use This**\nWhen facing a new technology or innovation, recognize that your initial hesitation or uncertainty can sometimes be a self-fulfilling prophecy. Instead, adopt a mindset of calculated exploration, weighing the potential benefits against the potential risks, and being willing to adapt your approach as new information becomes available.",{"id":114,"quote_text":115,"author_id":5,"source_id":17,"has_image":18,"author":116,"source":117,"quote_tag":118,"commentary":9},2449489,"The quest for growth is forcing vendors to test the limits of PC price elasticity. The whole dynamic is compounded by the fact that buyers have increasingly come to expect sharp price declines.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[119],{"id":120,"tag":121},5430246,{"id":110,"tag_name":111},{"currentPage":123,"totalPages":124,"totalItems":8,"itemsPerPage":125},1,2,10]