[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fmTdM4os52XJ3Kj86HT79lnpuIeJ3rgbp2M9YFg8hWEg":3,"$f8WcwdIlc7jPcP92W2cC-V4P7T_O_xyRY6qb27ZWZLpI":12},{"author":4,"tags":11},{"author_id":5,"author_name":6,"author_name_first_letter":7,"article_count":8,"bio":9,"short_bio":9,"bio_jsonld":9,"slug":10,"image_url":9},55556,"Howard Behar","H",6,null,"howard-behar",[],{"quotes":13,"pagination":74},[14,21,27,33,52,63],{"id":15,"quote_text":16,"author_id":5,"source_id":8,"has_image":17,"author":18,"source":19,"quote_tag":20,"commentary":9},3081250,"When we know why we’re here as individuals and leaders, when our people know why they’re here, a sense of purpose carries us forward, and we can do what needs to be done. People want to work on big ideas that matter to them and make a difference. When they do, they find gold.",false,{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":22,"quote_text":23,"author_id":5,"source_id":8,"has_image":17,"author":24,"source":25,"quote_tag":26,"commentary":9},3081237,"If there was no praise or criticism in the world, then who would you be?",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":28,"quote_text":29,"author_id":5,"source_id":8,"has_image":17,"author":30,"source":31,"quote_tag":32,"commentary":9},3081233,"The person who sweeps the floor should choose the broom.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":34,"quote_text":35,"author_id":5,"source_id":36,"has_image":37,"author":38,"source":39,"quote_tag":40,"commentary":51},583368,"Our success is directly related to our clarity and honesty about who we are, who we’re not, where we want to go, and how we’re going to get there.",2,true,{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[41,46],{"id":42,"tag":43},3102099,{"id":44,"tag_name":45},38,"success",{"id":47,"tag":48},3102098,{"id":49,"tag_name":50},3609,"self-determination","**The Backstory**\nHoward Behar, former President of Starbucks Coffee International and author of \"It's Not About the Coffee\", likely articulated these thoughts during his tenure at Starbucks (1995-2003). This was a period of rapid expansion and innovation for the company, marked by significant growth in both domestic and international markets.\n\n**The Hidden Insight**\nThe quote reveals a profound tension between self-awareness and ambition. On one hand, Behar emphasizes the importance of acknowledging limitations (\"who we are, who we're not\"), yet on the other hand, he encourages setting ambitious goals for the future (\"where we want to go\"). This paradox highlights the need for a nuanced approach to goal-setting, one that balances humility with aspiration.\n\n**How to Use This**\nTo apply this mindset today, professionals and creatives should cultivate a clear understanding of their strengths and weaknesses, while simultaneously setting bold yet achievable objectives. By acknowledging what they can realistically accomplish, individuals can create a roadmap for success that is both grounded in reality and motivated by ambition.",{"id":53,"quote_text":54,"author_id":5,"source_id":36,"has_image":17,"author":55,"source":56,"quote_tag":57,"commentary":9},392861,"Unfortunately, in many cases, the rule book goes way too far - it tries to tell people how to be instead of explaining what we're trying to do.. We need recipes, not rules.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[58],{"id":59,"tag":60},2290002,{"id":61,"tag_name":62},1049,"rules",{"id":64,"quote_text":65,"author_id":5,"source_id":36,"has_image":17,"author":66,"source":67,"quote_tag":68,"commentary":9},338561,"Do it because it's right, not because it's right for your resume.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[69],{"id":70,"tag":71},2021873,{"id":72,"tag_name":73},749,"purpose",{"currentPage":75,"totalPages":75,"totalItems":8,"itemsPerPage":76},1,10]