[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fh257yyQo2Cka8SRLshDkhyB6OQ4rb2-ufOgu1vVA6Ds":3,"$fMkp9YEd3M4uMdAQ6ufrBeDOEV8o3VQ6ybiq1BnrB46A":12},{"author":4,"tags":11},{"author_id":5,"author_name":6,"author_name_first_letter":7,"article_count":8,"bio":9,"short_bio":9,"slug":10,"image_url":9},110562,"Jakob Nielsen","J",72,null,"jakob-nielsen",[],{"quotes":13,"pagination":77},[14,22,28,35,41,47,53,59,65,71],{"id":15,"quote_text":16,"author_id":5,"source_id":17,"has_image":18,"author":19,"source":20,"quote_tag":21,"commentary":9},3101612,"Diversity is power on the Web. Big sites may be bigger, but smaller sites will keep scoring higher for specialized topics, both in terms of their connections with users and in terms of each visit’s commercial value.",6,false,{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":23,"quote_text":24,"author_id":5,"source_id":17,"has_image":18,"author":25,"source":26,"quote_tag":27,"commentary":9},3101608,"People have to want to change before there’s any chance of helping them do so.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":29,"quote_text":30,"author_id":5,"source_id":17,"has_image":18,"author":31,"source":32,"quote_tag":33,"commentary":34},3101598,"Windows ’98 is so similar to Windows ’95 because Apple hasn’t invented anything worth copying since 1995.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],"**The Backstory**\nThis quote is attributed to Jakob Nielsen, a renowned usability expert, in the late 1990s. During this time, the tech industry was witnessing a rapid evolution, with Microsoft's Windows 95 and Windows 98 operating systems dominating the market. Apple, under the leadership of Steve Jobs, was struggling to regain its footing after a tumultuous period.\n\n**The Hidden Insight**\nThe quote reveals a subtle yet profound insight: innovation is often measured by its impact on the status quo, not its novelty. Nielsen's statement highlights the paradox that a company like Apple, known for its innovative spirit, was actually struggling to come up with something that would significantly improve upon existing products.\n\n**How to Use This**\nIn today's fast-paced professional landscape, it's easy to get caught up in the pursuit of new ideas and trends. However, this quote reminds us that true innovation often lies in incremental improvements that disrupt the existing paradigm. To apply this mindset, focus on refining and iterating on your existing work, rather than solely chasing the next big thing.",{"id":36,"quote_text":37,"author_id":5,"source_id":17,"has_image":18,"author":38,"source":39,"quote_tag":40,"commentary":9},3101588,"Even though it is better if the system can be used without documentation, it may be necessary to provide help and documentation. Any such information should be easy to search, focused on the user’s task, list concrete steps to be carried out, and not be too large.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":42,"quote_text":43,"author_id":5,"source_id":17,"has_image":18,"author":44,"source":45,"quote_tag":46,"commentary":9},3101585,"Minimize the user’s memory load by making objects, actions, and options visible. The user should not have to remember information from one part of the dialogue to another. Instructions for use of the system should be visible or easily retrievable whenever appropriate.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":48,"quote_text":49,"author_id":5,"source_id":17,"has_image":18,"author":50,"source":51,"quote_tag":52,"commentary":9},3101579,"On average, when you ask someone to perform a task on a site, they cannot do it. It’s not their fault; it’s the designer’s fault.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":54,"quote_text":55,"author_id":5,"source_id":17,"has_image":18,"author":56,"source":57,"quote_tag":58,"commentary":9},3101568,"Consistency is one of the most powerful usability principles: when things always behave the same, users don’t have to worry about what will happen. Instead, they know what will happen based on earlier experience.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":60,"quote_text":61,"author_id":5,"source_id":17,"has_image":18,"author":62,"source":63,"quote_tag":64,"commentary":9},3101555,"Good information architecture makes users less alienated and suppressed by technology. It simultaneously increases human satisfaction and your company’s profits. Very few jobs allow you to do both at the same time, so enjoy.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":66,"quote_text":67,"author_id":5,"source_id":17,"has_image":18,"author":68,"source":69,"quote_tag":70,"commentary":9},3101544,"Usability rules the web. Simply stated, if the customer can’t find a product, then he or she will not buy it.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":72,"quote_text":73,"author_id":5,"source_id":17,"has_image":18,"author":74,"source":75,"quote_tag":76,"commentary":9},3101541,"On the Web, all advantages are temporary, and you must keep innovating to stay ahead.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"currentPage":78,"totalPages":79,"totalItems":8,"itemsPerPage":80},1,8,10]