[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fF___7uktjbnvJVS-oID5ZYxVrglPY8g-UHu9P4SM3HU":3,"$frOEx9jBb8OhT5hJn9M1z920dHYcHgnE-yWnPVqopJp0":12},{"author":4,"tags":11},{"author_id":5,"author_name":6,"author_name_first_letter":7,"article_count":8,"bio":9,"short_bio":9,"slug":10,"image_url":9},98289,"James Loewen","J",6,null,"james-loewen",[],{"quotes":13,"pagination":87},[14,27,38,49,61,78],{"id":15,"quote_text":16,"author_id":5,"source_id":17,"has_image":18,"author":19,"source":20,"quote_tag":21,"commentary":9},1907758,"I had an Aha! moment. It was October of 2001. I was speaking in my home town in Decatur.",4,false,{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[22],{"id":23,"tag":24},4896769,{"id":25,"tag_name":26},2665,"home",{"id":28,"quote_text":29,"author_id":5,"source_id":17,"has_image":18,"author":30,"source":31,"quote_tag":32,"commentary":9},1907740,"It's tied to life expectancy. They make it sound as if it's a health measure.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[33],{"id":34,"tag":35},4896748,{"id":36,"tag_name":37},19,"health",{"id":39,"quote_text":40,"author_id":5,"source_id":17,"has_image":18,"author":41,"source":42,"quote_tag":43,"commentary":9},1907716,"There was a contagion of ordinances. Many small towns expelled the black population or decreed a policy of not allowing any blacks.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[44],{"id":45,"tag":46},4896730,{"id":47,"tag_name":48},6970,"allowing",{"id":50,"quote_text":51,"author_id":5,"source_id":17,"has_image":18,"author":52,"source":53,"quote_tag":54,"commentary":60},1907672,"Unfortunately, marketing textbooks is like marketing fishing lures: the point is to catch fishermen, not fish. Thus many adopted textbooks are flashy to catch the eye of adoption committees but dull when read by students.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[55],{"id":56,"tag":57},4896681,{"id":58,"tag_name":59},31966,"adopted","**The Backstory**\nThis quote is attributed to James Loewen, a historian and critical thinker known for his work on the myths of American history. As he reflects on the world of marketing textbooks, it's likely that he was speaking from his experience as an educator, witnessing firsthand how educational materials are often prioritized over intellectual rigor. This commentary might have been written in one of his books, such as \"Lies My Teacher Told Me,\" where Loewen critiques the way history is presented to students.\n\n**The Hidden Insight**\nWhat Loewen reveals here is that the true purpose of marketing, whether it's textbooks or fishing lures, is not what we might initially think. Rather than focusing on the actual product or service being marketed, the goal is often to capture the attention and approval of others – in this case, adoption committees – rather than providing genuine value to those who will use the product.\n\n**How to Use This**\nWhen creating content or presenting your work, remember that what you're really trying to \"catch\" is not just the initial interest of your audience but also the ongoing engagement and respect of your peers. Focus on crafting a message that resonates with others, rather than merely showcasing flashy superficial qualities that might initially impress but ultimately disappoint.",{"id":62,"quote_text":63,"author_id":5,"source_id":64,"has_image":18,"author":65,"source":66,"quote_tag":67,"commentary":9},747895,"So long as our history textbooks hide from us the roles that people of color have played in exploration, from at least 6000 BC to the twentieth century, they encourage us to look at Europe and its extensions as the seat of all knowledge and intelligence. So long as they simply celebrate Columbus, rather than teach us both sides of the exploit, they encourage us to identify with white Western exploitation rather than study it.",2,{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[68,73],{"id":69,"tag":70},3583374,{"id":71,"tag_name":72},24171,"history-of-mankind",{"id":74,"tag":75},3583375,{"id":76,"tag_name":77},36277,"people-of-color",{"id":79,"quote_text":80,"author_id":5,"source_id":64,"has_image":18,"author":81,"source":82,"quote_tag":83,"commentary":9},747841,"The worshipful biographical vignettes of Columbus provided by most of our textbooks serve to indoctrinate students into a mindless endorsement of colonialism that is strikingly inappropriate to today's postcolonial era.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[84],{"id":85,"tag":86},3583261,{"id":71,"tag_name":72},{"currentPage":88,"totalPages":88,"totalItems":8,"itemsPerPage":89},1,10]