[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fG8wktf3Rq9vnuVoHPKqrEtszAOCwyW1ES4Z5m2sPpv4":3,"$fV3XeEYP2Jr5BsYPbeo6d2uO2M-px_L4KH2NCALEd4WU":12},{"author":4,"tags":11},{"author_id":5,"author_name":6,"author_name_first_letter":7,"article_count":8,"bio":9,"short_bio":9,"slug":10,"image_url":9},110072,"Jef Raskin","J",25,null,"jef-raskin",[],{"quotes":13,"pagination":109},[14,22,30,36,42,54,65,76,87,98],{"id":15,"quote_text":16,"author_id":5,"source_id":17,"has_image":18,"author":19,"source":20,"quote_tag":21,"commentary":9},3120890,"If our field is “to advance”, we must – without displacing creativity and aesthetics – make sure our terminology is clear.",6,false,{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":23,"quote_text":24,"author_id":5,"source_id":17,"has_image":25,"author":26,"source":27,"quote_tag":28,"commentary":29},3120868,"Once the product’s task is known, design the interface first; then implement to the interface design.",true,{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],"**The Backstory**\n\nThis quote is attributed to Jef Raskin, a pioneer in human-computer interaction and the leader of the Macintosh project at Apple. He was known for his emphasis on user-centered design, which was a revolutionary approach at the time. Given the era (1980s) and Raskin's work on the Macintosh, it is likely this quote originated from one of his writings or lectures on design principles.\n\n**The Hidden Insight**\n\nRaskin's quote reveals a counter-intuitive truth about the design process: that the interface should be designed first, even before functionality. This approach challenges the conventional wisdom of focusing on coding and implementation as the primary goals. By doing so, Raskin highlights the importance of balancing form and function in design.\n\n**How to Use This**\n\nTo apply this mindset today, a modern professional or creative can follow a similar approach by establishing clear user goals and designing interfaces that meet those needs before diving into detailed implementation. By prioritizing the interface design upfront, you can avoid costly redesigns and create products that are more intuitive and user-friendly from the start.",{"id":31,"quote_text":32,"author_id":5,"source_id":17,"has_image":18,"author":33,"source":34,"quote_tag":35,"commentary":9},3120857,"What I proposed was a computer that would be easy to use, mix text and graphics, and sell for about $1,000. Steve Jobs said that it was a crazy idea, that it would never sell, and we didn’t want anything like it. He tried to shoot the project down.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":37,"quote_text":38,"author_id":5,"source_id":17,"has_image":18,"author":39,"source":40,"quote_tag":41,"commentary":9},3120846,"I hate mice. The mouse involves you in arm motions that slow you down. I didn’t want it on the Macintosh, but Jobs insisted. In those days, what he said went, good idea or not.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":43,"quote_text":44,"author_id":5,"source_id":45,"has_image":18,"author":46,"source":47,"quote_tag":48,"commentary":9},2320750,"As far as the customer is concerned, the interface is the product.",4,{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[49],{"id":50,"tag":51},5303326,{"id":52,"tag_name":53},81,"educational",{"id":55,"quote_text":56,"author_id":5,"source_id":45,"has_image":18,"author":57,"source":58,"quote_tag":59,"commentary":9},2320744,"I am confident that we can do better than GUIs because the basic problem with them (and with the Linux and Unix interfaces) is that they ask a human being to do things that we know experimentally humans cannot do well. The question I asked myself is, given everything we know about how the human mind works, could we design a computer and computer software so that we can work with the least confusion and greatest efficiency?",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[60],{"id":61,"tag":62},5303316,{"id":63,"tag_name":64},828,"confusion",{"id":66,"quote_text":67,"author_id":5,"source_id":45,"has_image":18,"author":68,"source":69,"quote_tag":70,"commentary":9},2320735,"I hate mice. The mouse involves you in arm motions that slow you down. I didn't want it on the Macintosh, but Jobs insisted. In those days, what he said went, good idea or not.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[71],{"id":72,"tag":73},5303311,{"id":74,"tag_name":75},2130,"ideas",{"id":77,"quote_text":78,"author_id":5,"source_id":45,"has_image":18,"author":79,"source":80,"quote_tag":81,"commentary":9},2320715,"When you have to choose among methods, your locus of attention is drawn from the task and temporarily becomes the decision itself.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[82],{"id":83,"tag":84},5303289,{"id":85,"tag_name":86},13476,"tasks",{"id":88,"quote_text":89,"author_id":5,"source_id":45,"has_image":18,"author":90,"source":91,"quote_tag":92,"commentary":9},2320698,"If I am correct, the use of a product based on modelessness and monoty would soon become so habitual as to be nearly addictive, leading to a user population devoted to and loyal to the product.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[93],{"id":94,"tag":95},5303271,{"id":96,"tag_name":97},13393,"loyal",{"id":99,"quote_text":100,"author_id":5,"source_id":45,"has_image":18,"author":101,"source":102,"quote_tag":103,"commentary":9},2320682,"If I had not studied music, there would be no Macintosh computers today.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[104],{"id":105,"tag":106},5303258,{"id":107,"tag_name":108},290313,"would-be",{"currentPage":110,"totalPages":111,"totalItems":8,"itemsPerPage":112},1,3,10]