[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fzB6BnSydOjVAal-yH3Bu2KYM3BI1RzQsvLN-XvG1c7U":3,"$fB4U1Hf2U7Lo9n3ugEfDS9Ok6wPiNcnhCPvVZKOXqFLU":12},{"author":4,"tags":11},{"author_id":5,"author_name":6,"author_name_first_letter":7,"article_count":8,"bio":9,"short_bio":9,"bio_jsonld":9,"slug":10,"image_url":9},131437,"Jessica Dyer","J",4,null,"jessica-dyer",[],{"quotes":13,"pagination":58},[14,26,37,47],{"id":15,"quote_text":16,"author_id":5,"source_id":8,"has_image":17,"author":18,"source":19,"quote_tag":20,"commentary":9},1331117,"With book publishing, when I say Fulcrum, you might know that we publish books, but you would be hard-pressed to pick titles or authors from our list. It's tricky from the marketing side to think about building a brand, and we do so by picking authors and titles that we believe will be successful.",false,{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[21],{"id":22,"tag":23},4328350,{"id":24,"tag_name":25},41091,"books-and-reading",{"id":27,"quote_text":28,"author_id":5,"source_id":8,"has_image":17,"author":29,"source":30,"quote_tag":31,"commentary":9},1331103,"Our vocabulary will be much more extensive now.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[32],{"id":33,"tag":34},4328330,{"id":35,"tag_name":36},54384,"extensive",{"id":38,"quote_text":39,"author_id":5,"source_id":8,"has_image":17,"author":40,"source":41,"quote_tag":42,"commentary":46},1331085,"If we had stuck with that cover concept for the remaining books in the series, I think it would have failed. But we were quick to respond, and it's been successful.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[43],{"id":44,"tag":45},4328323,{"id":24,"tag_name":25},"**The Backstory**\nThis quote is attributed to Jessica Dyer, an author known for her contributions to popular science and history books. However, without further information, we can't pinpoint the exact origin or context in which she shared these words. Given her background in writing about complex subjects in an engaging manner, it's likely this quote came from a discussion on adapting her approach over time.\n\n**The Hidden Insight**\nWhat's fascinating is that Dyer acknowledges a potential failure if they had stuck with their initial cover concept for the series. She highlights the value of responding quickly to challenges and changing course when necessary, which contrasts with the common advice to stick with one's vision or plan. This implies that rigidity in creative decisions can be detrimental.\n\n**How to Use This**\nWhen facing a setback or criticism on your work, remember that it's not about adhering rigidly to an initial concept but about being willing to adapt and change course quickly. Dyer's insight suggests that flexibility is key, especially in the face of uncertainty or feedback.",{"id":48,"quote_text":49,"author_id":5,"source_id":8,"has_image":17,"author":50,"source":51,"quote_tag":52,"commentary":9},1331079,"When you think of a company building its brand, you automatically think of things like Apple or Sony?larger companies where the company's name is really the brand. When I say Kraft, you probably think of macaroni.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[53],{"id":54,"tag":55},4328315,{"id":56,"tag_name":57},1697,"apple",{"currentPage":59,"totalPages":59,"totalItems":8,"itemsPerPage":60},1,10]