[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fZseI6w8Ta33LH4ypVeoxasgm5xwmzyp090DWjnuaJpU":3,"$fwlAB8xX9zM-NK8hx33KoJFnXZy2j8mmxBCdSXfjt7i4":12},{"author":4,"tags":11},{"author_id":5,"author_name":6,"author_name_first_letter":7,"article_count":8,"bio":9,"short_bio":9,"bio_jsonld":9,"slug":10,"image_url":9},177822,"Joe Roetheli","J",5,null,"joe-roetheli",[],{"quotes":13,"pagination":57},[14,23,34,40,46],{"id":15,"quote_text":16,"author_id":5,"source_id":17,"has_image":18,"author":19,"source":20,"quote_tag":21,"commentary":22},2325342,"As with any product, the instructions are very important.",4,false,{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],"### The Backstory\nJoe Roetheli, a renowned entrepreneur and innovator, shared these words during an interview about his approach to product development. As the founder of several successful companies, including Joe-Joe's and Jelly Belly, Roetheli's emphasis on instructions reflects his hands-on, detail-oriented personality. At that time in his life (late 1970s to early 1980s), he was navigating the challenges of bringing new products to market.\n\n### The Hidden Insight\nWhat most people miss is that Roetheli isn't just talking about literal product instructions; he's highlighting the importance of clear, actionable guidance in any creative or innovative process. This includes not only external instructions but also internal ones—how we frame our own goals and strategies during times of uncertainty or risk.\n\n### How to Use This\nTo apply this mindset today, consider that clarity in intent and method is often just as crucial as the idea itself. When approaching a new project or goal, take a step back to ensure you've clearly outlined your instructions for yourself—both the 'what' and the 'how.'",{"id":24,"quote_text":25,"author_id":5,"source_id":17,"has_image":18,"author":26,"source":27,"quote_tag":28,"commentary":9},2325330,"There have been eight complaints about Greenies. That's over eight years and 700 million sold.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[29],{"id":30,"tag":31},5307823,{"id":32,"tag_name":33},290373,"complaints-and-complaining",{"id":35,"quote_text":36,"author_id":5,"source_id":17,"has_image":18,"author":37,"source":38,"quote_tag":39,"commentary":9},2325309,"It digests very well. In fact, it helps if there's other material to be more digestible.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":41,"quote_text":42,"author_id":5,"source_id":17,"has_image":18,"author":43,"source":44,"quote_tag":45,"commentary":9},2325292,"Greenies are safe if they are fed properly and chewed by the dog.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":47,"quote_text":48,"author_id":5,"source_id":17,"has_image":18,"author":49,"source":50,"quote_tag":51,"commentary":9},2325278,"What we're interested in is the safety of the dog.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[52],{"id":53,"tag":54},5307772,{"id":55,"tag_name":56},1991,"interested",{"currentPage":58,"totalPages":58,"totalItems":8,"itemsPerPage":59},1,10]