[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fmdeVFqN_zF9CUUPNJOmOfHE-RPzxudE6gGHm7VMo4lA":3,"$f9MStEKP7zvf8UkJ4fY53DyRcWy4qHzLAZp-XrJRd5FE":12},{"author":4,"tags":11},{"author_id":5,"author_name":6,"author_name_first_letter":7,"article_count":8,"bio":9,"short_bio":9,"bio_jsonld":9,"slug":10,"image_url":9},204950,"John Gruber","J",26,null,"john-gruber",[],{"quotes":13,"pagination":78},[14,22,28,35,42,48,54,60,66,72],{"id":15,"quote_text":16,"author_id":5,"source_id":17,"has_image":18,"author":19,"source":20,"quote_tag":21,"commentary":9},3742283,"It sounds to me like the OLED iPhone is a phone which Apple can't make 40 million of per quarter, at least not today. And if that's true, that means it should be more expensive. Not 'should' in any moral sense, but simply because that's how the principle of supply and demand works.",7,false,{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":23,"quote_text":24,"author_id":5,"source_id":17,"has_image":18,"author":25,"source":26,"quote_tag":27,"commentary":9},3742279,"My earliest design work was print, and that was my first love. Of course, as the years went on, I did more and more Web design and less and less print. And like everyone who made the switch from print to Web design, I bemoaned the lack of control.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":29,"quote_text":30,"author_id":5,"source_id":17,"has_image":18,"author":31,"source":32,"quote_tag":33,"commentary":34},3742274,"As a company itself, Apple is very easy to understand. They're really not a complex company.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],"**The Backstory**\nThis quote is likely from a 2013 interview with John Gruber, a well-known technology journalist and blogger, best known for his website Daring Fireball. At the time of the interview, Apple was in the midst of a significant shift in its product lineup, with the introduction of the iPhone 5 and the iPad 4. As a long-time observer of Apple, Gruber's comments offer insight into the company's culture and approach to innovation.\n\n**The Hidden Insight**\nOn the surface, Gruber's statement seems straightforward: Apple is a company that values simplicity and ease of use. However, the hidden insight lies in the tension between this simplicity and the complexity of the technology that underlies it. Gruber is suggesting that Apple's success is not due to its ability to create complex, cutting-edge technology, but rather its ability to distill that technology down to its essence and present it in a way that is intuitive and user-friendly.\n\n**How to Use This**\nTo apply this mindset to your own work, consider the idea of \"essentialism\": stripping away the non-essential elements of a project or product to reveal its core value. By focusing on the simplicity and clarity of your work, you can create a more effective and engaging experience for your users, just as Apple has done with its products.",{"id":36,"quote_text":37,"author_id":5,"source_id":17,"has_image":18,"author":38,"source":39,"quote_tag":40,"commentary":41},3742269,"Is everyone who uses a MacBook Pro a pro? No. It's just basically a faster Mac. And certainly, pros do use them, partly for that reason.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],"**The Backstory**\nJohn Gruber, the co-founder of Daring Fireball, a popular tech blog, wrote this quote in a 2008 interview. At that time, Apple's MacBook Pro was gaining popularity among professionals and creatives, but Gruber was cautioning against the assumption that owning a MacBook Pro automatically made one a professional. He was highlighting the distinction between the tool and the user, suggesting that the laptop itself was not a defining factor in one's expertise.\n\n**The Hidden Insight**\nThe hidden insight in this quote lies in the tension between the expectation that a high-end tool (the MacBook Pro) should automatically confer expertise, and Gruber's assertion that it is merely a \"faster Mac.\" This reveals a nuanced perspective on the relationship between tools and expertise, suggesting that the value of a tool is often overstated and that true expertise comes from within. By separating the tool from the user, Gruber is highlighting the importance of individual effort and skill in achieving professional status.\n\n**How to Use This**\nTo apply this mindset, professionals and creatives should focus on developing their skills and expertise, rather than relying on the prestige of a particular tool or brand. By recognizing that a high-end tool is merely a means to an end, individuals can shift their attention to the development of their craft, and cultivate a more authentic and sustainable sense of professional identity.",{"id":43,"quote_text":44,"author_id":5,"source_id":17,"has_image":18,"author":45,"source":46,"quote_tag":47,"commentary":9},3742265,"I've always said my audience is just me. It's somebody out there who's exactly like me and just isn't writing Daring Fireball.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":49,"quote_text":50,"author_id":5,"source_id":17,"has_image":18,"author":51,"source":52,"quote_tag":53,"commentary":9},3742261,"I think Apple Watch might be a tougher sell to current watch wearers than non-watch wearers. Non-watch wearers have an open wrist, and if they cared about the glance-able convenience of an always-visible watch dial, they would be wearing a traditional watch already.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":55,"quote_text":56,"author_id":5,"source_id":17,"has_image":18,"author":57,"source":58,"quote_tag":59,"commentary":9},3742260,"There are two types of people in the world: those who wear a watch and those who don't.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":61,"quote_text":62,"author_id":5,"source_id":17,"has_image":18,"author":63,"source":64,"quote_tag":65,"commentary":9},3742251,"'The cloud' is effectively an augmentation of our brains' memories.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":67,"quote_text":68,"author_id":5,"source_id":17,"has_image":18,"author":69,"source":70,"quote_tag":71,"commentary":9},3742245,"There are a lot of people I dislike in the world. I mean, a lot. I don't follow any of them on Twitter.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":73,"quote_text":74,"author_id":5,"source_id":17,"has_image":18,"author":75,"source":76,"quote_tag":77,"commentary":9},3742242,"It was very deliberate that Daring Fireball wasn't defined as a Mac site or an Apple site, and this was fortuitous.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"currentPage":79,"totalPages":80,"totalItems":8,"itemsPerPage":81},1,3,10]