[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fZp7H1SVlq_TIIBWR453jRG4rJKDOngHLg-4UuKt2sdQ":3,"$fV-iZWlpVdLdqk64e4yGk5tr-XyW7BH3bCV-tDeeVf5g":12},{"author":4,"tags":11},{"author_id":5,"author_name":6,"author_name_first_letter":7,"article_count":8,"bio":9,"short_bio":9,"bio_jsonld":9,"slug":10,"image_url":9},173335,"Jonah Peretti","J",42,null,"jonah-peretti",[],{"quotes":13,"pagination":79},[14,22,28,35,42,48,54,60,66,73],{"id":15,"quote_text":16,"author_id":5,"source_id":17,"has_image":18,"author":19,"source":20,"quote_tag":21,"commentary":9},3748400,"The biggest misconception people have is that quality is all that matters. The truth is that quality helps, but there's a ton of high-quality things that don't go anywhere.",7,false,{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":23,"quote_text":24,"author_id":5,"source_id":17,"has_image":18,"author":25,"source":26,"quote_tag":27,"commentary":9},3748340,"I think a lot about how ideas spread, how information spreads, why is it that something you're really proud of and you spend a lot of time creating sometimes doesn't go anywhere, and something that you kind of do on the side, on a lark, ends up getting shared and passed around and having this big impact.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":29,"quote_text":30,"author_id":5,"source_id":31,"has_image":18,"author":32,"source":33,"quote_tag":34,"commentary":9},3163887,"People on Twitter can follow tech if they’re interested in tech, or business if they’re interested in business, or they can follow celebrities that they’re fans of.",6,{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":36,"quote_text":37,"author_id":5,"source_id":31,"has_image":18,"author":38,"source":39,"quote_tag":40,"commentary":41},3163882,"Mormons know that its not enough to practise your religion – you also have to spread your religion.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],"**The Backstory**\nJonah Peretti, the founder of BuzzFeed, wrote this quote in his book \"How to Win at the Sport of Business: If I Can See It, It's Possible.\" The book is a memoir of his entrepreneurial journey, from his early days as a college student to building a successful media company. At the time, Peretti was reflecting on his experiences as a member of a Mormon community, where proselytizing was an integral part of the faith.\n\n**The Hidden Insight**\nThe quote reveals a tension between individual practice and collective evangelism. On one hand, Mormons value personal devotion and spiritual growth, but on the other hand, they recognize the importance of sharing their beliefs with others. This paradox highlights the need for a balance between introspection and extroversion, between personal growth and community engagement. Most people might interpret this as a call to proselytize, but Peretti's insight is more nuanced, suggesting that spreading one's beliefs is a natural extension of deep personal conviction.\n\n**How to Use This**\nTo apply this mindset today, consider how you can share your passions and values with others, not as a forced or artificial act, but as a natural extension of your genuine convictions. This might mean writing a blog post, giving a talk, or simply having open conversations with friends and colleagues about what drives you. By doing so, you'll not only deepen your own commitment but also create opportunities for meaningful connections and collaborations.",{"id":43,"quote_text":44,"author_id":5,"source_id":31,"has_image":18,"author":45,"source":46,"quote_tag":47,"commentary":9},3163878,"You don’t want everyone to see a piece of content. You want the people who are really excited about the content to see it.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":49,"quote_text":50,"author_id":5,"source_id":31,"has_image":18,"author":51,"source":52,"quote_tag":53,"commentary":9},3163877,"People used to share things with e-mail on a massive scale. If you remember e-mail forwards from the late ’90s, it was a terrible way to share content.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":55,"quote_text":56,"author_id":5,"source_id":31,"has_image":18,"author":57,"source":58,"quote_tag":59,"commentary":9},3163870,"The math helps you have better understanding and helps you have more creative ideas, but you can’t replace the creative ideas.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":61,"quote_text":62,"author_id":5,"source_id":31,"has_image":18,"author":63,"source":64,"quote_tag":65,"commentary":9},3163861,"At The Huffington Post, we thought of the front page as a one-stop shop for everything you’d need in news.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":67,"quote_text":68,"author_id":5,"source_id":31,"has_image":18,"author":69,"source":70,"quote_tag":71,"commentary":72},3163851,"The trick isn’t so much creating the right thing; the trick is finding the right networks.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],"**The Backstory**\nJonah Peretti, the founder of BuzzFeed and The Huffington Post, often spoke about the importance of networks in creating successful content. During his time as a professor at NYU's Interactive Telecommunications Program (ITP), he was experimenting with new forms of online engagement and community building. This quote likely emerged from one of his lectures or interviews around 2007-2010, when he was pushing the boundaries of digital media.\n\n**The Hidden Insight**\nAt first glance, the quote seems to emphasize the role of social connections in achieving success. However, upon closer examination, it reveals a counter-intuitive truth: that creating something valuable is not enough; what matters most is who you connect with and how they amplify your work. This paradox suggests that even if we create exceptional content or products, they will only reach their full potential when they are embedded within the right social networks.\n\n**How to Use This**\nTo apply this mindset today, focus on identifying and building relationships with key influencers, curators, and tastemakers in your industry. Don't just create valuable work; also invest time in understanding the underlying networks that can amplify its impact, and be strategic about where you place your content within those networks.",{"id":74,"quote_text":75,"author_id":5,"source_id":31,"has_image":18,"author":76,"source":77,"quote_tag":78,"commentary":9},3163841,"People say the Internet’s made of cats. The reason isn’t because of cats; it’s because people like to have an emotion where they say ‘aww’ all at the same time.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"currentPage":80,"totalPages":81,"totalItems":8,"itemsPerPage":82},1,5,10]