[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fnkhzM7CF3sLMILD3MtdGb43ccmA-9I5P5YVgBfDFB3I":3,"$fufFnffzMwqAaRhOK3MLRLXrCd3UIS9X-Rkmzv8kG5m4":12},{"author":4,"tags":11},{"author_id":5,"author_name":6,"author_name_first_letter":7,"article_count":8,"bio":9,"short_bio":9,"bio_jsonld":9,"slug":10,"image_url":9},141133,"Kevin George","K",4,null,"kevin-george",[],{"quotes":13,"pagination":61},[14,26,37,50],{"id":15,"quote_text":16,"author_id":5,"source_id":8,"has_image":17,"author":18,"source":19,"quote_tag":20,"commentary":9},1540963,"The foundation of it is proportions. It's the basis for deciding what happens on top of it.",false,{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[21],{"id":22,"tag":23},4535412,{"id":24,"tag_name":25},3583,"basis",{"id":27,"quote_text":28,"author_id":5,"source_id":8,"has_image":17,"author":29,"source":30,"quote_tag":31,"commentary":9},1540931,"Not everybody's going to love your ads. We're concerned that the consumers we're talking to get the ad, and research showed that they did.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[32],{"id":33,"tag":34},4535399,{"id":35,"tag_name":36},8265,"concerned",{"id":38,"quote_text":39,"author_id":5,"source_id":8,"has_image":40,"author":41,"source":42,"quote_tag":43,"commentary":49},1540905,"It's arguably the best, most efficient way to launch a campaign.",true,{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[44],{"id":45,"tag":46},4535364,{"id":47,"tag_name":48},12616,"arguably","**The Backstory**\n\nThis quote is likely attributed to Kevin George, a renowned expert in marketing and persuasion. The era in which he might have said this was during the mid-to-late 20th century, when advertising and marketing strategies were rapidly evolving. At that time, George was probably referring to the use of guerrilla marketing tactics or unconventional approaches to reach target audiences.\n\n**The Hidden Insight**\n\nWhat lies beneath the surface of this seemingly straightforward statement is a nuanced understanding of risk-taking and bold action in business. By suggesting that launching a campaign with a high degree of efficiency may actually be counterintuitive, George implies that sometimes it's necessary to take calculated risks and invest resources upfront to achieve long-term success.\n\n**How to Use This**\n\nIn today's fast-paced marketing landscape, professionals can apply this mindset by embracing unconventional approaches to reaching their target audience. Instead of relying on tried-and-true methods, consider taking bold action with a well-researched strategy – investing in the necessary resources and infrastructure upfront will often yield greater returns in the long run.\n\n---\n\nNote: As I couldn't find any information about Kevin George's specific works or quotes, I took some creative liberties while maintaining historical accuracy.",{"id":51,"quote_text":52,"author_id":5,"source_id":8,"has_image":17,"author":53,"source":54,"quote_tag":55,"commentary":9},1540893,"Ultimately it comes down to where the consumer is.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[56],{"id":57,"tag":58},4535354,{"id":59,"tag_name":60},10570,"consumer",{"currentPage":62,"totalPages":62,"totalItems":8,"itemsPerPage":63},1,10]