[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$ffXQrffuxlUzTYUV6yyo8yi5u6v-ol0_9qnfN7uDGHfQ":3,"$fSECiwELuvgjOmG4rl-GztZo0JWQUaHxtn-v_SazbasE":16},{"author":4,"tags":11},{"author_id":5,"author_name":6,"author_name_first_letter":7,"article_count":8,"bio":9,"short_bio":9,"slug":10,"image_url":9},9210,"M. J. Rose","M",95,null,"m-j-rose",[12],{"tag_id":13,"tag_name":14,"tag_count":15},1620,"authors",9,{"quotes":17,"pagination":127},[18,26,39,50,61,72,83,94,107,118],{"id":19,"quote_text":20,"author_id":5,"source_id":21,"has_image":22,"author":23,"source":24,"quote_tag":25,"commentary":9},3804991,"It's so easy to look foolish online.",7,false,{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":27,"quote_text":28,"author_id":5,"source_id":29,"has_image":22,"author":30,"source":31,"quote_tag":32,"commentary":38},2338077,"All the marketing and advertising sells the book as what it is and hopes that the book will be displayed so that your readers can find it.",4,{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[33],{"id":34,"tag":35},5320363,{"id":36,"tag_name":37},4642,"advertising","**The Backstory**\nM.J. Rose, a bestselling author known for her work in the thriller and mystery genres, likely wrote these words during the early 2000s when self-publishing was becoming increasingly viable but traditional publishing still held significant sway. At that time, authors like Rose were experimenting with new ways to reach their audiences while navigating the complexities of marketing and promotion.\n\n**The Hidden Insight**\nThis quote reveals a fundamental paradox in the author's perspective: while acknowledging the effectiveness of traditional marketing strategies, Rose subtly suggests that true discovery and readership are often contingent on serendipity rather than deliberate promotion. The tension lies between the carefully crafted image presented by marketing efforts and the organic process of readers stumbling upon books through chance encounters.\n\n**How to Use This**\nModern authors can apply this insight by embracing a dual strategy: intentionally creating a strong online presence while also leaving room for unplanned, serendipitous moments of discovery. By balancing deliberate promotion with an openness to unexpected opportunities, creators can foster a more genuine connection between their work and its eventual audience.",{"id":40,"quote_text":41,"author_id":5,"source_id":29,"has_image":22,"author":42,"source":43,"quote_tag":44,"commentary":9},2338076,"A mystery is a whodunit. You know what happened, but not how or who's behind it. A thriller, or a suspense, is a howdunit. You know what happened, and you usually know who did it, but you keep reading because you want to know how they pulled it off.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[45],{"id":46,"tag":47},5320362,{"id":48,"tag_name":49},291124,"pulled",{"id":51,"quote_text":52,"author_id":5,"source_id":29,"has_image":22,"author":53,"source":54,"quote_tag":55,"commentary":9},2338075,"An author's ability to bring a marketing synopsis to the table - along with a great manuscript - makes a difference in what books get picked up. This is true for both fiction and nonfiction titles. You need to show your publisher what you've got in your marketing arsenal.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[56],{"id":57,"tag":58},5320361,{"id":59,"tag_name":60},1428,"ability",{"id":62,"quote_text":63,"author_id":5,"source_id":29,"has_image":22,"author":64,"source":65,"quote_tag":66,"commentary":9},2338074,"The marketability, the success of a book, ultimately rests with whether or not people will find the concept/characters/title/cover appealing.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[67],{"id":68,"tag":69},5320360,{"id":70,"tag_name":71},294,"people",{"id":73,"quote_text":74,"author_id":5,"source_id":29,"has_image":22,"author":75,"source":76,"quote_tag":77,"commentary":9},2338073,"You can write the best book you can, and that might still not be enough. Appeal isn't something that most writers can't strive for or identify. It's something even the best agents and editors can't always identify.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[78],{"id":79,"tag":80},5320359,{"id":81,"tag_name":82},54147,"agents",{"id":84,"quote_text":85,"author_id":5,"source_id":29,"has_image":22,"author":86,"source":87,"quote_tag":88,"commentary":9},2338072,"I began tailoring my books to cater to one or another universe of readers. I found it incredibly boring; and frankly, it felt stultifying. I'd previously been in advertising. I felt if I was going to create something to fit a specific market, I might as well have stayed with advertising.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[89],{"id":90,"tag":91},5320358,{"id":92,"tag_name":93},57081,"began",{"id":95,"quote_text":96,"author_id":5,"source_id":29,"has_image":97,"author":98,"source":99,"quote_tag":100,"commentary":106},2338071,"Buy other authors' books when you go to their events. Even if you aren't going to read it. Even if you are going to give it away. Even if you aren't interested. Not just for the author but for the bookstore. It's karma and just plain good manners.",true,{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[101],{"id":102,"tag":103},5320357,{"id":104,"tag_name":105},502,"author","**The Backstory**\nM.J. Rose, an award-winning American author known for her suspenseful novels, likely shared this sentiment at a book signing event or literary gathering. As she navigates the competitive world of publishing, Rose emphasizes the importance of supporting fellow authors and local businesses. This quote reflects her era, where personal connections and community engagement were crucial for artists and writers.\n\n**The Hidden Insight**\nRose's words reveal a paradoxical aspect of reciprocity: even when we don't personally benefit from an action, engaging in it can foster a sense of social responsibility and goodwill. By \"buying other authors' books,\" Rose encourages us to look beyond our immediate interests and cultivate a sense of communal obligation.\n\n**How to Use This**\nTo apply this mindset today, modern professionals and creatives should consider attending events and supporting local businesses not solely for personal gain but as an act of civic duty and community building. By doing so, they can foster meaningful connections, promote their own work indirectly, and cultivate a sense of social responsibility in the process.",{"id":108,"quote_text":109,"author_id":5,"source_id":29,"has_image":22,"author":110,"source":111,"quote_tag":112,"commentary":9},2338070,"I placed my new novel, 'The Book of Lost Fragrances', in Paris, knowing it would be a challenge. But the book belonged in the city that is one of the greatest perfume capitals of the world and has been since for more than three centuries.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[113],{"id":114,"tag":115},5320356,{"id":116,"tag_name":117},290626,"belonged",{"id":119,"quote_text":120,"author_id":5,"source_id":29,"has_image":22,"author":121,"source":122,"quote_tag":123,"commentary":9},2338069,"I have favorite authors from a lifetime of reading, so there are some I'll automatically read every time they have a new novel. Included in them: Robert Goddard, Jeffery Deaver, Sophie Kinsella, Katherine Neville, Greg Isle, Laurie King, Lee Child, Lisa Tucker, Susan Howatch, Paul Auster. Barry Eisler, David Hewson, Tracy Chevalier.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[124],{"id":125,"tag":126},5320355,{"id":13,"tag_name":14},{"currentPage":128,"totalPages":129,"totalItems":8,"itemsPerPage":129},1,10]