[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$f9YTxrBJwCCkAjmVqOjZgTjMxpZacw0wRGOK76yW3img":3,"$fg1bD-wiZFuIYptWxlhl2yl-CpgvYpEOcnTxh2MsjWIg":12},{"author":4,"tags":11},{"author_id":5,"author_name":6,"author_name_first_letter":7,"article_count":8,"bio":9,"short_bio":9,"bio_jsonld":9,"slug":10,"image_url":9},15825,"Martin Latham","M",1,null,"martin-latham",[],{"quotes":13,"pagination":38},[14],{"id":15,"quote_text":16,"author_id":5,"source_id":17,"has_image":18,"author":19,"source":20,"quote_tag":21,"commentary":37},68077,"I have seen this in thirty years of bookselling: customers stroking a book’s cover, peeking under the jacket, surreptitiously closing their eyes to smell the valley of pages - this sometimes accompanied by a quiet moan of pleasure- hugging it after purchase, and even giving it a little kiss.",2,false,{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[22,27,32],{"id":23,"tag":24},471935,{"id":25,"tag_name":26},52,"reading",{"id":28,"tag":29},471927,{"id":30,"tag_name":31},177,"books",{"id":33,"tag":34},471939,{"id":35,"tag_name":36},1624,"reading-habits","**The Backstory**\nMartin Latham, a renowned bookseller and author, likely penned this passage during his years running an independent bookstore in the mid-20th century. The era was marked by a resurgence of interest in literature and a growing appreciation for the tactile experience of reading physical books.\n\n**The Hidden Insight**\nThis quote reveals a fascinating paradox: customers are drawn to books not just for their content, but for the sensual experience of holding them. Latham suggests that people derive pleasure from the sensory details of book ownership - the feel of paper, the smell of ink, and the aesthetic appeal of cover design.\n\n**How to Use This**\nTo cultivate a similar appreciation for your work or creative endeavors, pause to consider how others might experience and interact with it beyond its functional value. By acknowledging and embracing the sensual aspects of your craft, you may uncover new avenues for engagement and connection with your audience.",{"currentPage":8,"totalPages":8,"totalItems":8,"itemsPerPage":39},10]