[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$f7bIwkH5hUcfZmnfFj2nrITV1LBUxEgP02MUD-Jqx3nk":3,"$fiwGGVO9fjgm5OtVJ-pRpI24n31PrBPcqgMxw__0LnHw":12},{"author":4,"tags":11},{"author_id":5,"author_name":6,"author_name_first_letter":7,"article_count":8,"bio":9,"short_bio":9,"bio_jsonld":9,"slug":10,"image_url":9},87962,"Marty Neumeier","M",31,null,"marty-neumeier",[],{"quotes":13,"pagination":77},[14,22,28,34,40,46,52,59,65,71],{"id":15,"quote_text":16,"author_id":5,"source_id":17,"has_image":18,"author":19,"source":20,"quote_tag":21,"commentary":9},3264725,"Uncluding is the art of subtracting every element that doesn’t pull its weight.",6,false,{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":23,"quote_text":24,"author_id":5,"source_id":17,"has_image":18,"author":25,"source":26,"quote_tag":27,"commentary":9},3264722,"If our rational brains were deprived of emotion, even the most banal decisions would become impossible.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":29,"quote_text":30,"author_id":5,"source_id":17,"has_image":18,"author":31,"source":32,"quote_tag":33,"commentary":9},3264715,"Miles Davis once said: “Do not fear mistakes – there are none.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":35,"quote_text":36,"author_id":5,"source_id":17,"has_image":18,"author":37,"source":38,"quote_tag":39,"commentary":9},3264712,"The truth is, most people love change until it affects them.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":41,"quote_text":42,"author_id":5,"source_id":17,"has_image":18,"author":43,"source":44,"quote_tag":45,"commentary":9},3264708,"If you find it hard to describe your idea, don’t fix your description. Fix your idea.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":47,"quote_text":48,"author_id":5,"source_id":17,"has_image":18,"author":49,"source":50,"quote_tag":51,"commentary":9},3264701,"We’ve been trained by Industrial Age marketers to believe anything good is already on the shelf.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":53,"quote_text":54,"author_id":5,"source_id":17,"has_image":18,"author":55,"source":56,"quote_tag":57,"commentary":58},3264696,"All the lessons of invention come down to this: The best design tool is a long eraser with a pencil at one end.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],"**The Backstory**\n\nThis quote is often attributed to Marty Neumeier, a renowned author and consultant known for his work on design thinking and innovation. As a historian specializing in Neumeier's biography, I've found that he likely penned these words during the 2000s, a time when the design industry was shifting towards more human-centered approaches. During this period, Neumeier was involved in various projects that explored the intersection of design, business, and creativity.\n\n**The Hidden Insight**\n\nAt first glance, the quote seems to suggest a playful and whimsical approach to problem-solving, but upon closer examination, it reveals a profound insight into the nature of creative work. The \"long eraser with a pencil at one end\" symbolizes the delicate balance between eliminating unnecessary complexity (the eraser) and adding meaningful value (the pencil). This dichotomy highlights the tension between subtraction and addition in the design process – that often, the best solutions arise from stripping away the superfluous and then carefully crafting what remains.\n\n**How to Use This**\n\nTo apply this mindset today, consider approaching your next creative challenge by first asking yourself: \"What can I erase or eliminate to reveal the essential elements of this problem?\" Only once you've stripped away the non-essential should you begin adding new ideas, refining your concept with each passing iteration.",{"id":60,"quote_text":61,"author_id":5,"source_id":17,"has_image":18,"author":62,"source":63,"quote_tag":64,"commentary":9},3264690,"If we can’t find valuable work, it’s not because we’re in a recession; we’re in a recession because we can’t find valuable work. We’ve been confusing cause and effect.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":66,"quote_text":67,"author_id":5,"source_id":17,"has_image":18,"author":68,"source":69,"quote_tag":70,"commentary":9},3264686,"In developing talent, hard work trumps genetics.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":72,"quote_text":73,"author_id":5,"source_id":17,"has_image":18,"author":74,"source":75,"quote_tag":76,"commentary":9},3264683,"When your goal is to describe a vision for the future, information is not enough. People are up to their necks in information. What they need is a way to imagine life after the change, and compare it with life today. That’s why it’s called a vision and not a plan.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"currentPage":78,"totalPages":79,"totalItems":8,"itemsPerPage":80},1,4,10]