[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fSoEWuWSm5PtNZTN94i-MKYMFFzHMn9p1MvGstjRjkYw":3,"$fU7wfGQuD0SwAJJtUXmEZFS6pzU1cnZSwy3Ch33pIkiE":12},{"author":4,"tags":11},{"author_id":5,"author_name":6,"author_name_first_letter":7,"article_count":8,"bio":9,"short_bio":9,"slug":10,"image_url":9},191059,"Nancy Tellem","N",7,null,"nancy-tellem",[],{"quotes":13,"pagination":82},[14,27,34,40,51,62,71],{"id":15,"quote_text":16,"author_id":5,"source_id":17,"has_image":18,"author":19,"source":20,"quote_tag":21,"commentary":9},2635787,"Unlike most experts in her field, Erika Andersen has an approach to being strategic that's sensible and accessible. With her, you feel capable of creating the business, career and life you want. She's to strategy what Suze Orman is to personal finance!",4,false,{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[22],{"id":23,"tag":24},5613717,{"id":25,"tag_name":26},5517,"careers",{"id":28,"quote_text":29,"author_id":5,"source_id":17,"has_image":18,"author":30,"source":31,"quote_tag":32,"commentary":33},2635777,"With 48 million subscribers through Xbox Live (silver and gold), Microsoft has a bigger audience than DirecTV.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],"**The Backstory**\nNancy Tellem, a renowned media executive, made this statement in 2006, during her tenure as the president of entertainment and digital media at Microsoft. At that time, the company was expanding its Xbox brand and exploring new opportunities in digital media. The quote reflects her vision for Microsoft's potential in the entertainment industry.\n\n**The Hidden Insight**\nThe quote reveals a counter-intuitive truth about the nature of competition and market dominance. Tellem's statement highlights that Microsoft's massive user base through Xbox Live, a platform often seen as a gaming service, actually gives it a broader reach than a traditional television provider like DirecTV. This challenges the conventional understanding of media consumption and competition.\n\n**How to Use This**\nTo apply this mindset, consider how your organization's existing user base or platform can be leveraged to expand into new markets or industries. By recognizing the value of your existing infrastructure and audience, you can identify opportunities for strategic diversification and growth.",{"id":35,"quote_text":36,"author_id":5,"source_id":17,"has_image":18,"author":37,"source":38,"quote_tag":39,"commentary":9},2635762,"Xbox is about to become the next water cooler",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":41,"quote_text":42,"author_id":5,"source_id":17,"has_image":18,"author":43,"source":44,"quote_tag":45,"commentary":9},2635748,"This new position speaks to his interests, his talents and the company's commitment to develop new forms of programming content that can be broadcast on network television or streamed across multiple platforms.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[46],{"id":47,"tag":48},5613680,{"id":49,"tag_name":50},25099,"across",{"id":52,"quote_text":53,"author_id":5,"source_id":17,"has_image":18,"author":54,"source":55,"quote_tag":56,"commentary":9},2635725,"Jack's extensive background, contacts and expertise in the music industry make him the ideal person to become CBS' go-to executive for all music-related enterprises.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[57],{"id":58,"tag":59},5613657,{"id":60,"tag_name":61},60124,"contacts",{"id":63,"quote_text":64,"author_id":5,"source_id":17,"has_image":18,"author":65,"source":66,"quote_tag":67,"commentary":9},2635704,"This publication is a great way to extend the promotional reach of our stars and programming. Each quarter, we'll be able to showcase our primetime, late-night, daytime, sports and news programming to more than 400,000 TV fans across the country, who we think will enjoy reading about their favorite shows and talents in a slick, engaging celebrity magazine.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[68],{"id":69,"tag":70},5613636,{"id":49,"tag_name":50},{"id":72,"quote_text":73,"author_id":5,"source_id":17,"has_image":18,"author":74,"source":75,"quote_tag":76,"commentary":9},2635679,"We're always looking for ways to provide current and potential new viewers every possible opportunity to sample our series. We want to be where the viewers are, and this exclusive partnership with Yahoo! gives us the chance to target an expanded online audience for TWO AND A HALF MEN and HOW I MET YOUR MOTHER at a time of the year when many potential viewers are home on vacation and surfing the Internet.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[77],{"id":78,"tag":79},5613610,{"id":80,"tag_name":81},19168,"audience",{"currentPage":83,"totalPages":83,"totalItems":8,"itemsPerPage":84},1,10]