[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fbQPKT-EMT64IJfMf-vcCle1XV8dSgH6yUp-BZpP-Z-A":3,"$frf8jQdtXzFLAjrNjU4CZhqAupZyVGuFA-vAFkcYSBs4":12},{"author":4,"tags":11},{"author_id":5,"author_name":6,"author_name_first_letter":7,"article_count":8,"bio":9,"short_bio":9,"slug":10,"image_url":9},197896,"Peter York","P",99,null,"peter-york",[],{"quotes":13,"pagination":77},[14,22,28,35,41,47,53,59,65,71],{"id":15,"quote_text":16,"author_id":5,"source_id":17,"has_image":18,"author":19,"source":20,"quote_tag":21,"commentary":9},3880160,"Brands are useful ways of short-handing practically anything - look at the way Tom Wolfe first used brand name lists to sharpen up a character and a situation. Look at the most brand-referenced novel, Bret Easton Ellis's 'Glamorama.'",7,false,{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":23,"quote_text":24,"author_id":5,"source_id":17,"has_image":18,"author":25,"source":26,"quote_tag":27,"commentary":9},3880136,"Haagen-Dazs (a clever Scandi-sounding name invented by Americans in 1961) was bought for its Euro-sounding sophistication by the kind of Americans who first bought those Mercs and Beemers, while Ben & Jerry's (now owned by Unilever) brought a post-hippy sensibility to bear. Buyers saw the brand as saying 'all-natural, organic and Fairtrade.'",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":29,"quote_text":30,"author_id":5,"source_id":31,"has_image":18,"author":32,"source":33,"quote_tag":34,"commentary":9},3346858,"Real writers – serious writers with serious subjects, who earn their living at it – all seem to write in small rooms with that knotty-pine 1974 look on the top-floor rear of their houses. Rooms with views.",6,{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":36,"quote_text":37,"author_id":5,"source_id":31,"has_image":18,"author":38,"source":39,"quote_tag":40,"commentary":9},3346854,"When you get inside a literary novel you feel that the author, more often than not, just doesn’t know enough about things. They haven’t been around enough – novelists never go anywhere. Once I discovered true books about real things – books like ‘How To Run a Company’ – I stopped reading novels.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":42,"quote_text":43,"author_id":5,"source_id":31,"has_image":18,"author":44,"source":45,"quote_tag":46,"commentary":9},3346852,"In Britain, eponymous lifestyle branding as we know it started in the late 1960s, with two fascinating families – the Conrans and the Ashleys – who in increasingly brilliant settings and catalogues sold rather different visions of what the new ideal upper-middle-y life looked like.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":48,"quote_text":49,"author_id":5,"source_id":31,"has_image":18,"author":50,"source":51,"quote_tag":52,"commentary":9},3346849,"It’s just as well that I write in the same facile way wherever I am – no blocks or anguish, no contemplation, no elaborate revision, no need for love-tokens or nice views.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":54,"quote_text":55,"author_id":5,"source_id":31,"has_image":18,"author":56,"source":57,"quote_tag":58,"commentary":9},3346846,"If you’ve done a bit of journalism, everyone assumes you must be moving into PR. We’re absolutely not becoming a PR agency and we’re not turning into Brunswick. We will remain SRU, but we will be owned by the Brunswick Group. It’s quite different.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":60,"quote_text":61,"author_id":5,"source_id":31,"has_image":18,"author":62,"source":63,"quote_tag":64,"commentary":9},3346843,"There’s no Peter York Foundation, and you’re no one without one.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":66,"quote_text":67,"author_id":5,"source_id":31,"has_image":18,"author":68,"source":69,"quote_tag":70,"commentary":9},3346837,"The newsprint thesp celebrity interview as a middle-brow art form suffers from desperate overproduction. There’ll be at least 10 in the broadsheets today and every Sunday hereafter.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":72,"quote_text":73,"author_id":5,"source_id":31,"has_image":18,"author":74,"source":75,"quote_tag":76,"commentary":9},3346834,"Eponymous brands aren’t that popular with analysts and investors now. You can only take an eponymous brand with a living figurehead so far, they argue. What happens when they grow old and die? What happens when they misbehave and go seriously off-brand?",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"currentPage":78,"totalPages":79,"totalItems":8,"itemsPerPage":79},1,10]