[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fX05FLovtNkkSjwgIXXPm2BRSRwlOgF7z43BZlP7lup8":3,"$fQm41KGVvIyn0NLIsXn1wuyNIZoBCTkWGKSCELQg3o64":12},{"author":4,"tags":11},{"author_id":5,"author_name":6,"author_name_first_letter":7,"article_count":8,"bio":9,"short_bio":9,"slug":10,"image_url":9},186769,"Phil Schiller","P",46,null,"phil-schiller",[],{"quotes":13,"pagination":79},[14,22,28,34,40,46,52,59,66,73],{"id":15,"quote_text":16,"author_id":5,"source_id":17,"has_image":18,"author":19,"source":20,"quote_tag":21,"commentary":9},3881621,"Any aluminum product may scratch or chip with use, exposing its natural silver color. That is normal.",7,false,{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":23,"quote_text":24,"author_id":5,"source_id":17,"has_image":18,"author":25,"source":26,"quote_tag":27,"commentary":9},3881616,"We got rid of parallel ports, the serial bus, floppy drives, physical keyboards on phones - do you miss the physical keyboards on your phone?",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":29,"quote_text":30,"author_id":5,"source_id":17,"has_image":18,"author":31,"source":32,"quote_tag":33,"commentary":9},3881615,"There's a little bit of pain in every transition, but we can't let that stop us from making it. If we did, we'd never make any progress at all.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":35,"quote_text":36,"author_id":5,"source_id":17,"has_image":18,"author":37,"source":38,"quote_tag":39,"commentary":9},3881612,"Sooner or later, the headphone jack is going away. There are just too many reasons aligned against it sticking around any longer.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":41,"quote_text":42,"author_id":5,"source_id":17,"has_image":18,"author":43,"source":44,"quote_tag":45,"commentary":9},3881603,"That's the Apple I want - I want an Apple that's bold and taking risks and being aggressive.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":47,"quote_text":48,"author_id":5,"source_id":17,"has_image":18,"author":49,"source":50,"quote_tag":51,"commentary":9},3881598,"The belief is more and more as we use iCloud services for documents and our photos and videos and music that perhaps the most price-conscious customers are able to live in an environment where they don't need gobs of local storage because these services are lightening the load.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":53,"quote_text":54,"author_id":5,"source_id":17,"has_image":18,"author":55,"source":56,"quote_tag":57,"commentary":58},3881594,"You increasingly are seeing more Macs than PCs.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],"**The Backstory**\nThis quote is attributed to Phil Schiller, Senior Vice President of Worldwide Marketing at Apple, likely from a presentation or interview in the mid to late 2000s. At that time, Apple was experiencing significant growth and market share gains, particularly with the introduction of the iPod and iPhone. The statement reflects the company's increasing dominance in the consumer electronics market.\n\n**The Hidden Insight**\nThe quote reveals a subtle yet profound shift in perspective: it's not about the absolute number of PCs versus Macs, but rather the relative presence of Apple's products in the market. This nuance highlights the importance of focusing on one's own growth and market share, rather than comparing oneself to others. This mindset encourages a self-referential approach, where success is measured by one's own progress and achievements.\n\n**How to Use This**\nTo apply this mindset today, professionals and creatives should focus on their own growth and market share, rather than comparing themselves to others. By setting internal benchmarks and measuring progress against their own goals, individuals can cultivate a sense of accomplishment and momentum, even in the face of external competition.",{"id":60,"quote_text":61,"author_id":5,"source_id":17,"has_image":18,"author":62,"source":63,"quote_tag":64,"commentary":65},3881592,"It's a little counterintuitive to people, that doing what people don't expect ends up being what people do expect. But that is true of Mac.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],"**The Backstory**\nThis quote is likely from Phil Schiller, the Senior Vice President of Worldwide Marketing at Apple, speaking about the company's approach to innovation and product design. The era of Apple's resurgence under Steve Jobs' leadership (1997-2011) was marked by a focus on disrupting conventional wisdom and creating products that were both innovative and user-friendly. Schiller's quote reflects the company's strategy of defying expectations to create something truly desirable.\n\n**The Hidden Insight**\nThe counterintuitive truth in Schiller's statement lies in the fact that people often expect innovation to come from pushing boundaries and challenging the status quo, but Apple's success came from doing the opposite: creating products that were intuitive and easy to use, yet innovative and groundbreaking. This paradox highlights the tension between conventionality and creativity, suggesting that the most effective innovation often arises from a nuanced understanding of what people truly want, rather than trying to force them into new habits.\n\n**How to Use This**\nTo apply this mindset in your own work, try to identify the unspoken expectations of your audience or customers, and then create solutions that subtly exceed those expectations. By doing so, you can create a sense of surprise and delight that sets your product or service apart from the competition.",{"id":67,"quote_text":68,"author_id":5,"source_id":17,"has_image":18,"author":69,"source":70,"quote_tag":71,"commentary":72},3881585,"From the beginning, the Mac has been about Apple taking responsibility for the whole thing: hardware, software, how applications can work, and, increasingly, Internet services.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],"**The Backstory**\nThis quote is attributed to Phil Schiller, Senior Vice President of Worldwide Marketing at Apple, likely said during a keynote address or interview around the time of the Mac's resurgence in the late 1990s or early 2000s. At this point in his career, Schiller was heavily involved in the development and marketing of the Macintosh line, which had faced significant challenges from Microsoft's Windows dominance. As Apple sought to revitalize its brand, Schiller's emphasis on Apple's holistic approach to product development reflected the company's renewed commitment to innovation and user experience.\n\n**The Hidden Insight**\nBeneath its surface, this quote reveals a profound tension between control and innovation. On one hand, Schiller's statement highlights Apple's commitment to vertical integration, where the company retains control over all aspects of the product development process. This approach allows for a cohesive and seamless user experience, but it also limits Apple's ability to adapt quickly to changing market conditions or incorporate external innovations. The counter-intuitive truth is that Schiller's quote is not just about Apple's control over its products but also about the delicate balance between creative freedom and strategic constraint.\n\n**How to Use This**\nTo apply this mindset to your own work, recognize that embracing a holistic approach to your craft can be both empowering and limiting. To strike a balance, allocate time for both strategic planning and creative exploration. By doing so, you can harness the benefits of vertical integration while maintaining the flexibility to adapt to changing circumstances and incorporate external innovations.",{"id":74,"quote_text":75,"author_id":5,"source_id":17,"has_image":18,"author":76,"source":77,"quote_tag":78,"commentary":9},3881528,"If you want a product that's thicker with a bigger battery, it's also heavier, more costly, takes longer to charge.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"currentPage":80,"totalPages":81,"totalItems":8,"itemsPerPage":82},1,5,10]