[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$f4gFAFu8WWrKkg_G3OR_ZX5HB0ZmyurAPgbHMHyKyZCk":3,"$fkQb97tS5MH_PLL4QwwIZ3wZSquMpAVvZ6VqBfoKmxe0":46},{"author":4,"tags":45},{"author_id":5,"author_name":6,"author_name_first_letter":7,"article_count":8,"bio":9,"short_bio":10,"bio_jsonld":11,"slug":43,"image_url":44},208485,"Ravi Subramanian","R",107,"Ravi Subramanian is an Indian author born in Bengaluru.\n\nSubramanian was educated at the Indian Institute of Management, Bengaluru. He went on to pursue a career as an author.\n\nAs a citizen of India, Subramanian continues to work as an author, with his background rooted in Bengaluru and his education at the Indian Institute of Management, Bengaluru forming part of his biography.","Ravi Subramanian is an Indian author born in Bengaluru.",{"@graph":12,"@context":42},[13,19],{"@id":14,"name":6,"@type":15,"sameAs":16,"description":18},"https://www.wikidata.org/wiki/Q7296667","Person",[14,17],"https://en.wikipedia.org/wiki/Ravi_Subramanian","writer",{"@type":20,"author":21,"headline":24,"isBasedOn":25,"mainEntity":26,"reviewedBy":27,"articleBody":9,"dateCreated":28,"dateModified":29,"additionalProperty":30,"creativeWorkStatus":41},"Article",{"name":22,"@type":23},"Editorial Team","Organization","Ravi Subramanian — biography",[14,17],{"@id":14},{"name":22,"@type":23},"2026-05-25T23:21:59.573649+00:00","2026-05-25T23:29:10.802547+00:00",[31,35,38],{"@type":32,"value":33,"propertyID":34},"PropertyValue","Q7296667","wikidata",{"@type":32,"value":36,"propertyID":37},"1.000","factscore",{"@type":32,"value":39,"propertyID":40},"claude-sonnet-4-6-r1","draftModel","AI-drafted, auto-published","https://schema.org","ravi-subramanian",null,[],{"quotes":47,"pagination":111},[48,57,63,69,75,81,87,93,99,105],{"id":49,"quote_text":50,"author_id":5,"source_id":51,"has_image":52,"author":53,"source":54,"quote_tag":55,"commentary":56},3896023,"Thousands of books are published every year in India, and it's becoming more difficult to stand out and get people to buy the books. The only way to get people notice the book is to create a buzz much before it's released.",7,false,{"id":5,"author_name":6,"slug":43,"author_name_first_letter":7,"article_count":8,"image_url":44},{},[],"**The Backstory**\nRavi Subramanian, a best-selling Indian author known for his thriller novels, likely penned these words amidst the growing competition in India's publishing industry in the late 2000s and early 2010s. During this period, the market was flooded with new releases, making it increasingly challenging for authors to gain visibility. Subramanian, having faced this struggle himself, sought to offer a solution that would help his peers navigate this challenge.\n\n**The Hidden Insight**\nThe counter-intuitive truth in this quote lies in its emphasis on creating buzz before the book's release. At first glance, one might think it suggests solely relying on marketing gimmicks or hype. However, Subramanian is actually highlighting the need for an author to cultivate a pre-release anticipation that stems from their own visibility and reputation as a writer. This approach shifts focus from merely promoting the product (the book) to establishing oneself as a credible storyteller.\n\n**How to Use This**\nTo apply this mindset today, modern professionals or creatives should focus on building their personal brand and creating value through their content before launching any new project. By doing so, they can generate anticipation and interest in what they have to offer, making it easier to stand out in a crowded market.",{"id":58,"quote_text":59,"author_id":5,"source_id":51,"has_image":52,"author":60,"source":61,"quote_tag":62,"commentary":44},3896020,"There's a market for fiction based on financial services. People wanted me to write stories based on this sector. There's a gap in the market, and I'm trying to fill it.",{"id":5,"author_name":6,"slug":43,"author_name_first_letter":7,"article_count":8,"image_url":44},{},[],{"id":64,"quote_text":65,"author_id":5,"source_id":51,"has_image":52,"author":66,"source":67,"quote_tag":68,"commentary":44},3896017,"A profession which is seen as intellectually glamorous is often the most misunderstood when it comes to the commerce involved.",{"id":5,"author_name":6,"slug":43,"author_name_first_letter":7,"article_count":8,"image_url":44},{},[],{"id":70,"quote_text":71,"author_id":5,"source_id":51,"has_image":52,"author":72,"source":73,"quote_tag":74,"commentary":44},3896014,"A misconception that exists in the eyes of the general reading population is that authors make truckloads of money.",{"id":5,"author_name":6,"slug":43,"author_name_first_letter":7,"article_count":8,"image_url":44},{},[],{"id":76,"quote_text":77,"author_id":5,"source_id":51,"has_image":52,"author":78,"source":79,"quote_tag":80,"commentary":44},3896009,"For me, writing is fun. The day I quit my job and take up writing full time, writing will become just another job. A commercial necessity.",{"id":5,"author_name":6,"slug":43,"author_name_first_letter":7,"article_count":8,"image_url":44},{},[],{"id":82,"quote_text":83,"author_id":5,"source_id":51,"has_image":52,"author":84,"source":85,"quote_tag":86,"commentary":44},3896004,"Write something that you are comfortable with. Do not venture into something that you do not want to write about, because gradually, your discomfort with the subject will begin to show.",{"id":5,"author_name":6,"slug":43,"author_name_first_letter":7,"article_count":8,"image_url":44},{},[],{"id":88,"quote_text":89,"author_id":5,"source_id":51,"has_image":52,"author":90,"source":91,"quote_tag":92,"commentary":44},3895998,"If somebody says that they want to write a book but do not know what to write about, they will never write a book.",{"id":5,"author_name":6,"slug":43,"author_name_first_letter":7,"article_count":8,"image_url":44},{},[],{"id":94,"quote_text":95,"author_id":5,"source_id":51,"has_image":52,"author":96,"source":97,"quote_tag":98,"commentary":44},3895992,"I do not think I will ever write screenplays based on my books. I would not know what to cut out and what portions to keep. I like all the characters I have created. I cannot imagine chopping them off.",{"id":5,"author_name":6,"slug":43,"author_name_first_letter":7,"article_count":8,"image_url":44},{},[],{"id":100,"quote_text":101,"author_id":5,"source_id":51,"has_image":52,"author":102,"source":103,"quote_tag":104,"commentary":44},3895986,"I feel as long as people enjoy what they read and learn something more, I have done my job as a writer.",{"id":5,"author_name":6,"slug":43,"author_name_first_letter":7,"article_count":8,"image_url":44},{},[],{"id":106,"quote_text":107,"author_id":5,"source_id":51,"has_image":52,"author":108,"source":109,"quote_tag":110,"commentary":44},3895980,"I cannot write in isolation. I write with people around me.",{"id":5,"author_name":6,"slug":43,"author_name_first_letter":7,"article_count":8,"image_url":44},{},[],{"currentPage":112,"totalPages":113,"totalItems":8,"itemsPerPage":114},1,11,10]