[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fvJL9oFA-j9EgobqHW73NtMndF4HV4xcIA7DrFgci2hE":3,"$fKxGl9sP4KbaZ6NRvgTMaOb7zlyQRSMZPczYgb4cun18":12},{"author":4,"tags":11},{"author_id":5,"author_name":6,"author_name_first_letter":7,"article_count":8,"bio":9,"short_bio":9,"bio_jsonld":9,"slug":10,"image_url":9},208545,"Reggie Fils-Aime","R",114,null,"reggie-fils-aime",[],{"quotes":13,"pagination":77},[14,22,28,34,40,46,52,58,65,71],{"id":15,"quote_text":16,"author_id":5,"source_id":17,"has_image":18,"author":19,"source":20,"quote_tag":21,"commentary":9},3897670,"With innovation, there is always risk.",7,false,{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":23,"quote_text":24,"author_id":5,"source_id":17,"has_image":18,"author":25,"source":26,"quote_tag":27,"commentary":9},3897669,"We brought augmented reality to the marketplace with Nintendo 3DS. We made it fun; we made it social.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":29,"quote_text":30,"author_id":5,"source_id":17,"has_image":18,"author":31,"source":32,"quote_tag":33,"commentary":9},3897667,"We constantly push the edge on technology. But for us, technology needs to be fun.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":35,"quote_text":36,"author_id":5,"source_id":17,"has_image":18,"author":37,"source":38,"quote_tag":39,"commentary":9},3897665,"We want the technology in our devices to enable a social experience.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":41,"quote_text":42,"author_id":5,"source_id":17,"has_image":18,"author":43,"source":44,"quote_tag":45,"commentary":9},3897663,"For Nintendo Switch, it really is about a big-game experience.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":47,"quote_text":48,"author_id":5,"source_id":17,"has_image":18,"author":49,"source":50,"quote_tag":51,"commentary":9},3897659,"Nintendo prides itself in being a technology-driven, mass-market, entertainment company.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":53,"quote_text":54,"author_id":5,"source_id":17,"has_image":18,"author":55,"source":56,"quote_tag":57,"commentary":9},3897655,"Our strategy is gaming for the masses.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":59,"quote_text":60,"author_id":5,"source_id":17,"has_image":18,"author":61,"source":62,"quote_tag":63,"commentary":64},3897652,"The fact that the Nintendo 3DS business is backwards compatible incentivizes us to get as many new consumers into the core DS platform as possible.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],"**The Backstory**\nReggie Fils-Aime, the former President and COO of Nintendo of America, uttered these words during the launch of the Nintendo 3DS in 2011. At that time, Nintendo was facing intense competition from mobile gaming and the rise of casual gaming. The company was looking to revitalize its handheld console business and capitalize on the popularity of its DS franchise.\n\n**The Hidden Insight**\nThe hidden insight in Reggie's quote lies in the subtle admission that the company's success is not solely dependent on creating new products, but rather on leveraging the existing ecosystem to attract new customers. This approach acknowledges that the value of a platform lies not only in its innovative features, but also in its ability to retain and expand its user base through backwards compatibility and incremental updates.\n\n**How to Use This**\nIn today's fast-paced business environment, companies can learn from Nintendo's strategy by focusing on incremental innovation and backwards compatibility. By doing so, they can create a sticky platform that retains existing customers and attracts new ones, rather than relying solely on flashy new products or features.",{"id":66,"quote_text":67,"author_id":5,"source_id":17,"has_image":18,"author":68,"source":69,"quote_tag":70,"commentary":9},3897647,"My favourite game is 'The Legend of Zelda: Link to the Past.'",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":72,"quote_text":73,"author_id":5,"source_id":17,"has_image":18,"author":74,"source":75,"quote_tag":76,"commentary":9},3897646,"I grew up playing the Super Nintendo.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"currentPage":78,"totalPages":79,"totalItems":8,"itemsPerPage":80},1,12,10]