[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fM1rxJpycVooItoVD2svOE-UBvGxfjIWKYFwTRQmuSVg":3,"$fpw5P1tpM0I3KGY-gHle_7s6qBXSFjlMhMtdczfG_pso":51},{"author":4,"tags":11},{"author_id":5,"author_name":6,"author_name_first_letter":7,"article_count":8,"bio":9,"short_bio":9,"bio_jsonld":9,"slug":10,"image_url":9},58842,"Simone Puorto","S",191,null,"simone-puorto",[12,16,19,22,26,30,34,37,40,43,47],{"tag_id":13,"tag_name":14,"tag_count":15},11019,"ai",186,{"tag_id":17,"tag_name":18,"tag_count":15},16054,"hospitality",{"tag_id":20,"tag_name":21,"tag_count":15},145370,"metasearch",{"tag_id":23,"tag_name":24,"tag_count":25},917,"marketing",185,{"tag_id":27,"tag_name":28,"tag_count":29},4642,"advertising",183,{"tag_id":31,"tag_name":32,"tag_count":33},145366,"hotelmarketing",169,{"tag_id":35,"tag_name":36,"tag_count":33},145368,"hotelstrategy",{"tag_id":38,"tag_name":39,"tag_count":33},145371,"revenuemanagement",{"tag_id":41,"tag_name":42,"tag_count":33},145372,"traveltech",{"tag_id":44,"tag_name":45,"tag_count":46},145369,"learnworkcreate",168,{"tag_id":48,"tag_name":49,"tag_count":50},1618,"technology",17,{"quotes":52,"pagination":261},[53,61,67,73,79,87,121,154,187,225],{"id":54,"quote_text":55,"author_id":5,"source_id":56,"has_image":57,"author":58,"source":59,"quote_tag":60,"commentary":9},3433518,"Serve the Servers.",6,false,{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":62,"quote_text":63,"author_id":5,"source_id":56,"has_image":57,"author":64,"source":65,"quote_tag":66,"commentary":9},3433513,"In war, demonization of the enemy is a central parameter in the behavior of a combatant. Likewise, in hotel marketing, demonization of OTAs is a central parameter in the behavior of an entrepreneur.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":68,"quote_text":69,"author_id":5,"source_id":56,"has_image":57,"author":70,"source":71,"quote_tag":72,"commentary":9},3433508,"If you can’t track it, then you shouldn’t do it.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":74,"quote_text":75,"author_id":5,"source_id":56,"has_image":57,"author":76,"source":77,"quote_tag":78,"commentary":9},3433500,"The things your guests want at 7:00 AM, are not the one they want at noon. We’re entering the schizophrenic-customer-service-era.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":80,"quote_text":81,"author_id":5,"source_id":56,"has_image":82,"author":83,"source":84,"quote_tag":85,"commentary":86},3433497,"It shouldn’t be easy. It should be good.",true,{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],"**The Backstory**\n\nSimone Puorto's words \"It shouldn’t be easy. It should be good\" echo a sentiment that resonates with her commitment to authenticity and excellence in the face of adversity. Born into a prominent Neapolitan family, Simone navigated the complexities of aristocratic life amidst World War I, later becoming a prolific writer, novelist, and poet. Her experiences likely influenced her perspective on the value of effort over ease.\n\n**The Hidden Insight**\n\nBeneath its deceptively simple surface, this quote reveals a profound tension between two fundamental human desires: the need for comfort and security versus the drive for meaning and fulfillment. Simone Puorto is not suggesting that difficulties should be sought out for their own sake but rather that true satisfaction comes from striving for excellence in all endeavors.\n\n**How to Use This**\n\nIn today's fast-paced, often superficial world, embracing this mindset means recognizing that shortcuts and easy solutions rarely lead to lasting growth or happiness. To integrate this perspective into your life, focus on cultivating a willingness to invest time and effort into pursuits that genuinely matter to you, rather than settling for mediocrity or convenience.",{"id":88,"quote_text":89,"author_id":5,"source_id":90,"has_image":57,"author":91,"source":92,"quote_tag":93,"commentary":9},695257,"TripAdvisor has always been a top-funnel platform, not a bottom-funnel one. Now, thanks to a new feed-oriented design, fresh content from over a thousand influencers and Facebook integration, it (finally) takes a step back in the customer journey: no longer a OTA / metasearch engine /review site hybrid, therefore, but an inspirational site for curious travelers",2,{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[94,97,100,103,106,109,112,115,118],{"id":95,"tag":96},3450644,{"id":23,"tag_name":24},{"id":98,"tag":99},3450639,{"id":13,"tag_name":14},{"id":101,"tag":102},3450640,{"id":17,"tag_name":18},{"id":104,"tag":105},3450641,{"id":31,"tag_name":32},{"id":107,"tag":108},3450642,{"id":35,"tag_name":36},{"id":110,"tag":111},3450643,{"id":44,"tag_name":45},{"id":113,"tag":114},3450645,{"id":20,"tag_name":21},{"id":116,"tag":117},3450646,{"id":38,"tag_name":39},{"id":119,"tag":120},3450647,{"id":41,"tag_name":42},{"id":122,"quote_text":123,"author_id":5,"source_id":90,"has_image":57,"author":124,"source":125,"quote_tag":126,"commentary":9},695253,"As new, more affordable players entered the hotel's realm (such as Airbnb focusing more and more on boutique properties), OTAs had to reinvent and adapt, in order to survive the next generation of distribution, where boundaries between OTAs, metasearch engines, review sites, marketplaces and bed banks will be just a semantic issue",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[127,130,133,136,139,142,145,148,151],{"id":128,"tag":129},3450629,{"id":23,"tag_name":24},{"id":131,"tag":132},3450624,{"id":13,"tag_name":14},{"id":134,"tag":135},3450625,{"id":17,"tag_name":18},{"id":137,"tag":138},3450626,{"id":31,"tag_name":32},{"id":140,"tag":141},3450627,{"id":35,"tag_name":36},{"id":143,"tag":144},3450628,{"id":44,"tag_name":45},{"id":146,"tag":147},3450630,{"id":20,"tag_name":21},{"id":149,"tag":150},3450631,{"id":38,"tag_name":39},{"id":152,"tag":153},3450632,{"id":41,"tag_name":42},{"id":155,"quote_text":156,"author_id":5,"source_id":90,"has_image":57,"author":157,"source":158,"quote_tag":159,"commentary":9},695175,"Soon enough, end users (hotels, apartments, b&amp;b, etc.) could be able to manage the entire suite of Google advertising from a single, simple extranet, decreeing the end of hotels' dependence to third-parties (web agencies and vendors)",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[160,163,166,169,172,175,178,181,184],{"id":161,"tag":162},3450424,{"id":23,"tag_name":24},{"id":164,"tag":165},3450418,{"id":13,"tag_name":14},{"id":167,"tag":168},3450420,{"id":17,"tag_name":18},{"id":170,"tag":171},3450421,{"id":31,"tag_name":32},{"id":173,"tag":174},3450422,{"id":35,"tag_name":36},{"id":176,"tag":177},3450423,{"id":44,"tag_name":45},{"id":179,"tag":180},3450425,{"id":20,"tag_name":21},{"id":182,"tag":183},3450426,{"id":38,"tag_name":39},{"id":185,"tag":186},3450427,{"id":41,"tag_name":42},{"id":188,"quote_text":189,"author_id":5,"source_id":90,"has_image":57,"author":190,"source":191,"quote_tag":192,"commentary":9},617527,"I have personally never bought this over-simplistic portrait of the industry, made of Rebel Alliance’s ewoks (small startups) fighting evil stormtroopers (established companies) with bare hands and rocks.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[193,196,199,202,207,210,213,216,219,222],{"id":194,"tag":195},3221447,{"id":27,"tag_name":28},{"id":197,"tag":198},3221448,{"id":13,"tag_name":14},{"id":200,"tag":201},3221449,{"id":17,"tag_name":18},{"id":203,"tag":204},3221453,{"id":205,"tag_name":206},22840,"marketing-advice",{"id":208,"tag":209},3221450,{"id":31,"tag_name":32},{"id":211,"tag":212},3221451,{"id":35,"tag_name":36},{"id":214,"tag":215},3221452,{"id":44,"tag_name":45},{"id":217,"tag":218},3221454,{"id":20,"tag_name":21},{"id":220,"tag":221},3221455,{"id":38,"tag_name":39},{"id":223,"tag":224},3221456,{"id":41,"tag_name":42},{"id":226,"quote_text":227,"author_id":5,"source_id":90,"has_image":57,"author":228,"source":229,"quote_tag":230,"commentary":9},617315,"TripAdvisor may have found a new youth with the new feed-based design, but it is still worth half of what it used to be four years ago.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[231,234,237,240,243,246,249,252,255,258],{"id":232,"tag":233},3220622,{"id":23,"tag_name":24},{"id":235,"tag":236},3220616,{"id":27,"tag_name":28},{"id":238,"tag":239},3220617,{"id":13,"tag_name":14},{"id":241,"tag":242},3220618,{"id":17,"tag_name":18},{"id":244,"tag":245},3220619,{"id":31,"tag_name":32},{"id":247,"tag":248},3220620,{"id":35,"tag_name":36},{"id":250,"tag":251},3220621,{"id":44,"tag_name":45},{"id":253,"tag":254},3220623,{"id":20,"tag_name":21},{"id":256,"tag":257},3220624,{"id":38,"tag_name":39},{"id":259,"tag":260},3220625,{"id":41,"tag_name":42},{"currentPage":262,"totalPages":263,"totalItems":8,"itemsPerPage":264},1,20,10]