[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$f1Mi1ypBpYTjmo1UkKz2Ln0mLfQLSSg3KvV2c-xt8G4Y":3,"$fBXY5oKAD2PnRs-FW64xkikfbtx5C3HEnn8QhHLdCk6g":24},{"author":4,"tags":11},{"author_id":5,"author_name":6,"author_name_first_letter":7,"article_count":8,"bio":9,"short_bio":9,"slug":10,"image_url":9},22226,"Steve Krug","S",32,null,"steve-krug",[12,16,20],{"tag_id":13,"tag_name":14,"tag_count":15},92938,"usability",11,{"tag_id":17,"tag_name":18,"tag_count":19},7002,"design",10,{"tag_id":21,"tag_name":22,"tag_count":23},66826,"web-design",7,{"quotes":25,"pagination":88},[26,34,40,46,52,58,64,70,76,82],{"id":27,"quote_text":28,"author_id":5,"source_id":29,"has_image":30,"author":31,"source":32,"quote_tag":33,"commentary":9},3446845,"The problem is, the rewards and the costs of adding more things to the Home page aren’t shared equally. The section that’s being promoted gets a huge gain in traffic, while the overall loss in effectiveness of the Home page as it gets more cluttered is shared by all sections.",6,false,{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":35,"quote_text":36,"author_id":5,"source_id":29,"has_image":30,"author":37,"source":38,"quote_tag":39,"commentary":9},3446831,"The reality is that in the business world almost everyone is just a very small cog in a huge collection of cogs.2 2 Sorry. Try not to take it personally. Do good work. Enjoy your home life. Be happy.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":41,"quote_text":42,"author_id":5,"source_id":29,"has_image":30,"author":43,"source":44,"quote_tag":45,"commentary":9},3446823,"The name of the page will match the words I clicked to get there.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":47,"quote_text":48,"author_id":5,"source_id":29,"has_image":30,"author":49,"source":50,"quote_tag":51,"commentary":9},3446813,"The fact that the people who built the site didn’t care enough to make things obvious – and easy – can erode our confidence in the site and the organization behind it.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":53,"quote_text":54,"author_id":5,"source_id":29,"has_image":30,"author":55,"source":56,"quote_tag":57,"commentary":9},3446799,"If something requires a large investment of time – or looks like it will – it’s less likely to be used.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":59,"quote_text":60,"author_id":5,"source_id":29,"has_image":30,"author":61,"source":62,"quote_tag":63,"commentary":9},3446747,"The main thing you need to know about instructions is that no one is going to read them – at least not until after repeated attempts at “muddling through” have failed.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":65,"quote_text":66,"author_id":5,"source_id":29,"has_image":30,"author":67,"source":68,"quote_tag":69,"commentary":9},3446735,"Happy talk must die.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":71,"quote_text":72,"author_id":5,"source_id":29,"has_image":30,"author":73,"source":74,"quote_tag":75,"commentary":9},3446722,"How many opportunities do we have to dramatically improve people’s lives just by doing our job a little better?",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":77,"quote_text":78,"author_id":5,"source_id":29,"has_image":30,"author":79,"source":80,"quote_tag":81,"commentary":9},3446707,"Or as Jakob Nielsen so aptly put it: The human brain’s capacity doesn’t change from one year to the next, so the insights from studying human behavior have a very long shelf life. What was difficult for users twenty years ago continues to be difficult today. I.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":83,"quote_text":84,"author_id":5,"source_id":29,"has_image":30,"author":85,"source":86,"quote_tag":87,"commentary":9},3446698,"If you can’t make something self-evident, you at least need to make it self-explanatory.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"currentPage":89,"totalPages":90,"totalItems":8,"itemsPerPage":19},1,4]