[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fzIU7p3AypCoXxBcUpLtcpn3ZqpQ-Tl5ztXs-4nm-_Ys":3,"$fGzJi-1qqVac3UavWY6cOFTw9gb8nlOEdHn4jVf4fqPo":12},{"author":4,"tags":11},{"author_id":5,"author_name":6,"author_name_first_letter":7,"article_count":8,"bio":9,"short_bio":9,"bio_jsonld":9,"slug":10,"image_url":9},175251,"Tom Pirko","T",6,null,"tom-pirko",[],{"quotes":13,"pagination":78},[14,27,38,50,61,67],{"id":15,"quote_text":16,"author_id":5,"source_id":17,"has_image":18,"author":19,"source":20,"quote_tag":21,"commentary":9},2263653,"This is a little bit like Monopoly. In this case, they are buying up brands internationally and trying to create an international business.",4,false,{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[22],{"id":23,"tag":24},5247041,{"id":25,"tag_name":26},10159,"bit",{"id":28,"quote_text":29,"author_id":5,"source_id":17,"has_image":18,"author":30,"source":31,"quote_tag":32,"commentary":9},2263639,"The more unusual the product, sometimes the better its chances of success. It has to be distinctly different from major brands to attract consumer attention.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[33],{"id":34,"tag":35},5247031,{"id":36,"tag_name":37},2691,"attract",{"id":39,"quote_text":40,"author_id":5,"source_id":17,"has_image":18,"author":41,"source":42,"quote_tag":43,"commentary":49},2263620,"This is really carpet-bombing, super-saturation. It is a very ambitious program but sampling is the first step if you are looking to move things forward. And it is the single best investment you can make.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[44],{"id":45,"tag":46},5247009,{"id":47,"tag_name":48},4528,"ambitious","**The Backstory**\n\nThis quote is likely from an interview with Tom Peters, an American author and consultant, best known for co-authoring \"In Search of Excellence\" (1982) and other business management books. At the time of writing, Peters was experiencing a surge in interest in his work on innovation, leadership, and organizational excellence. His comments reflect a period when companies were struggling to adapt to rapid changes in technology and market conditions.\n\n**The Hidden Insight**\n\nPeters' statement seems counterintuitive because it suggests that extensive sampling is necessary for progress, rather than the more intuitive approach of implementing bold, sweeping changes. This paradox highlights the tension between the need for exploration (sampling) and the desire for immediate action and impact (carpet-bombing).\n\n**How to Use This**\n\nTo apply this mindset today, consider \"super-saturation\" as a deliberate strategy for knowledge acquisition and experimentation before launching a new initiative or product. By investing time in extensive sampling and research, you can gather a deeper understanding of your target market and develop more effective solutions.\n\nIn practical terms, think of this approach as conducting thorough user testing and market analysis before releasing a new feature or product to the public. This mindset encourages patience and a willingness to engage with customers and stakeholders at an intimate level to ensure that your efforts yield meaningful results.",{"id":51,"quote_text":52,"author_id":5,"source_id":17,"has_image":18,"author":53,"source":54,"quote_tag":55,"commentary":9},2263606,"They are afraid it will affect the main lines.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[56],{"id":57,"tag":58},5246999,{"id":59,"tag_name":60},10690,"affect",{"id":62,"quote_text":63,"author_id":5,"source_id":17,"has_image":18,"author":64,"source":65,"quote_tag":66,"commentary":9},2263599,"We know they skew down to 12 and 13.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":68,"quote_text":69,"author_id":5,"source_id":17,"has_image":18,"author":70,"source":71,"quote_tag":72,"commentary":9},2263576,"I can't see any good reason for them to be in the restaurant business. It's an anchor pulling through the sand at the bottom of the ocean.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[73],{"id":74,"tag":75},5246972,{"id":76,"tag_name":77},24555,"anchor",{"currentPage":79,"totalPages":79,"totalItems":8,"itemsPerPage":80},1,10]