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Because that always gives you more room to improve efficiency and increase productivity.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[36,41,46,51],{"id":37,"tag":38},3619641,{"id":39,"tag_name":40},1032,"productivity",{"id":42,"tag":43},3619640,{"id":44,"tag_name":45},1390,"price",{"id":47,"tag":48},3619642,{"id":49,"tag_name":50},7028,"strategy",{"id":52,"tag":53},3619638,{"id":54,"tag_name":55},50983,"business-growth",{"id":57,"quote_text":58,"author_id":5,"source_id":25,"has_image":26,"author":59,"source":60,"quote_tag":61,"commentary":9},761957,"If branding is a process, then it stands to reason that there must be a point where the process is initiated. The question is, at what point do you start the process to set yourself apart?",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":63,"quote_text":64,"author_id":5,"source_id":25,"has_image":26,"author":65,"source":66,"quote_tag":67,"commentary":9},758473,"An advertising strategy must support your marketing strategy. The aim is to attract the customer, capture his or her attention and leave an impression and some level of curiosity.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":69,"quote_text":70,"author_id":5,"source_id":25,"has_image":26,"author":71,"source":72,"quote_tag":73,"commentary":9},748096,"In business someone or something has to introduce you to your next level of promotion, platform and breakthrough. 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