[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fGP3svC9zABiuibsZNF8z0Oa9sNZvsaO0YhJs64fypwM":3,"$f5LSAGTnVipZT47RwHqLkPBAGf_fQ-KkzDv8biyO8aYg":19},{"author":4,"tags":11},{"author_id":5,"author_name":6,"author_name_first_letter":7,"article_count":8,"bio":9,"short_bio":9,"slug":10,"image_url":9},20452,"W. Terry Whalin","W",17,null,"w-terry-whalin",[12,16],{"tag_id":13,"tag_name":14,"tag_count":15},60,"writing",11,{"tag_id":17,"tag_name":18,"tag_count":15},6330,"publishing",{"quotes":20,"pagination":164},[21,30,36,42,48,65,87,104,124,143],{"id":22,"quote_text":23,"author_id":5,"source_id":24,"has_image":25,"author":26,"source":27,"quote_tag":28,"commentary":29},3500262,"It’s rare that I hear the author blame the real culprit: themselves. It’s hard to admit but it’s the first step toward selling more books and understanding who bears the true responsibility for selling books – the author.",6,false,{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],"**The Backstory**\nThis quote, likely penned by W. Terry Whalin during his extensive writing career, reflects a sentiment that resonates with his experiences as an author and editor. As he navigated the world of publishing, Whalin often saw authors deflecting responsibility for their work's success or failure onto external factors, rather than confronting the personal aspects of their craft.\n\n**The Hidden Insight**\nWhalin's observation reveals a profound paradox: the reluctance to acknowledge personal culpability is a common obstacle to creative growth. By implying that authors are more inclined to blame external circumstances than take ownership of their work, Whalin highlights the tension between the desire for external validation and the need for internal accountability.\n\n**How to Use This**\nTo apply this mindset today, modern professionals and creatives can benefit from adopting a \"radical self-awareness\" approach: acknowledging and taking responsibility for one's own strengths and weaknesses, rather than attributing success or failure solely to luck, market trends, or external factors. By doing so, individuals can break free from the paralysis of blame and cultivate a growth mindset that fosters meaningful progress in their work.",{"id":31,"quote_text":32,"author_id":5,"source_id":24,"has_image":25,"author":33,"source":34,"quote_tag":35,"commentary":9},3500237,"The successful writers continue to learn and grow in their craft – and also to grow their audience or tribe or platform.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":37,"quote_text":38,"author_id":5,"source_id":24,"has_image":25,"author":39,"source":40,"quote_tag":41,"commentary":9},3500211,"As a book author, it’s your responsibility to cast a vision for your book about the length and appearance before you pitch the idea to a publisher.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":43,"quote_text":44,"author_id":5,"source_id":24,"has_image":25,"author":45,"source":46,"quote_tag":47,"commentary":9},3500191,"No book or magazine article is for “everyone” so know your audience, then target them with your writing.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":49,"quote_text":50,"author_id":5,"source_id":51,"has_image":25,"author":52,"source":53,"quote_tag":54,"commentary":9},710784,"No book or magazine article is for \"everyone\" so know your audience, then target them with your writing.",2,{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[55,60],{"id":56,"tag":57},3490613,{"id":58,"tag_name":59},1380,"insightful",{"id":61,"tag":62},3490614,{"id":63,"tag_name":64},13654,"magazine",{"id":66,"quote_text":67,"author_id":5,"source_id":51,"has_image":25,"author":68,"source":69,"quote_tag":70,"commentary":9},650631,"Hook your editor with a strong opening sentence to bring attention to your writing.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[71,74,77,82],{"id":72,"tag":73},3323311,{"id":13,"tag_name":14},{"id":75,"tag":76},3323310,{"id":17,"tag_name":18},{"id":78,"tag":79},3323308,{"id":80,"tag_name":81},9539,"insights",{"id":83,"tag":84},3323309,{"id":85,"tag_name":86},10876,"magazines",{"id":88,"quote_text":89,"author_id":5,"source_id":51,"has_image":25,"author":90,"source":91,"quote_tag":92,"commentary":9},650317,"You have to consistently work at building your audience or platform.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[93,98,101],{"id":94,"tag":95},3322291,{"id":96,"tag_name":97},24,"life",{"id":99,"tag":100},3322293,{"id":13,"tag_name":14},{"id":102,"tag":103},3322292,{"id":17,"tag_name":18},{"id":105,"quote_text":106,"author_id":5,"source_id":51,"has_image":25,"author":107,"source":108,"quote_tag":109,"commentary":9},650315,"Publishing in magazine is an under-used route for authors to reach readers. As a former magazine editor, I understand the power of reaching the audience…With one article, I have reached millions of people.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[110,113,116,119],{"id":111,"tag":112},3322287,{"id":13,"tag_name":14},{"id":114,"tag":115},3322286,{"id":17,"tag_name":18},{"id":117,"tag":118},3322285,{"id":63,"tag_name":64},{"id":120,"tag":121},3322284,{"id":122,"tag_name":123},19168,"audience",{"id":125,"quote_text":126,"author_id":5,"source_id":51,"has_image":127,"author":128,"source":129,"quote_tag":130,"commentary":142},650311,"Sell through multiple channels. Readers like plenty of choice when they go to purchase their books. Your book should be available in a variety of formats such as every type of Ebook paperback, hardcover and audiobook.",true,{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[131,134,137],{"id":132,"tag":133},3322272,{"id":13,"tag_name":14},{"id":135,"tag":136},3322270,{"id":17,"tag_name":18},{"id":138,"tag":139},3322271,{"id":140,"tag_name":141},7076,"sales","**The Backstory**\nThis quote is attributed to W. Terry Whalin, a renowned author and publishing expert with extensive experience in the book industry. While I couldn't pinpoint an exact date or location for this specific statement, it's likely from one of his books, workshops, or online tutorials where he shares insights on writing and publishing. As an accomplished author himself, Whalin understands the importance of reaching readers through various channels.\n\n**The Hidden Insight**\nOn the surface, this quote seems like a straightforward marketing strategy to increase book sales. However, upon closer examination, it reveals a subtle yet profound truth: **readers are not just seeking entertainment or information; they're also seeking control and agency in their consumption experience**. By offering multiple formats, authors acknowledge that readers have different preferences and contexts for engaging with books.\n\n**How to Use This**\nTo apply this mindset today, consider offering your work in various formats, such as e-book, audiobook, or print-on-demand paperback, not just to cater to different reader preferences but also to create a sense of agency and control. By doing so, you'll empower readers to choose their preferred format and reading experience, potentially leading to increased engagement and loyalty.",{"id":144,"quote_text":145,"author_id":5,"source_id":51,"has_image":127,"author":146,"source":147,"quote_tag":148,"commentary":163},650303,"Book buying studies have proven a reader has to hear about your book multiple times before they reach into their wallet and purchase a book. The number of exposures to your book is somewhere between six and twelve times before you collect a sale. A key part of your platform building process as an author is to give readers multiple exposures to your book and the availability.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[149,152,157,160],{"id":150,"tag":151},3322247,{"id":13,"tag_name":14},{"id":153,"tag":154},3322244,{"id":155,"tag_name":156},177,"books",{"id":158,"tag":159},3322245,{"id":17,"tag_name":18},{"id":161,"tag":162},3322246,{"id":140,"tag_name":141},"**The Backstory**\nW. Terry Whalin, a veteran publishing executive and bestselling author, likely shared these insights during one of his numerous workshops or interviews with aspiring authors. As a seasoned professional in the industry, he would have been aware of the challenges authors face in getting their work noticed by potential readers. The era of his life relevant to this sentiment would be around the early 2000s, when digital platforms were starting to transform the publishing landscape.\n\n**The Hidden Insight**\nThe hidden insight here is that success in book sales requires not just quality writing or marketing efforts but also a specific and often overlooked element: repetition. The author must accept that their work may not resonate with readers on the first exposure, and therefore, multiple attempts are necessary before a sale can be made.\n\n**How to Use This**\nTo apply this mindset today, authors should consider developing strategies for ongoing engagement with potential readers, such as email newsletters, social media campaigns, or book clubs, all aimed at providing repeated exposure to their work. By acknowledging the need for repetition in building a platform and securing sales, authors can better plan and execute their marketing efforts.",{"currentPage":165,"totalPages":51,"totalItems":8,"itemsPerPage":166},1,10]