[{"data":1,"prerenderedAt":-1},["ShallowReactive",2],{"$fK5jXkoaFVXzIulVUQ5NgGwUzgMPoqNFiZbwefmiUcuI":3,"$fRmVujDBnLvPHwrw01YGNjoaxq5AWhxX5JxT3VYEd9ys":53},{"author":4,"tags":11},{"author_id":5,"author_name":6,"author_name_first_letter":7,"article_count":8,"bio":9,"short_bio":9,"slug":10,"image_url":9},16832,"William Zinsser","W",212,null,"william-zinsser",[12,16,20,23,27,31,35,39,42,46,49],{"tag_id":13,"tag_name":14,"tag_count":15},60,"writing",61,{"tag_id":17,"tag_name":18,"tag_count":19},231,"write",13,{"tag_id":21,"tag_name":22,"tag_count":19},2170,"writer",{"tag_id":24,"tag_name":25,"tag_count":26},5412,"on-writing",12,{"tag_id":28,"tag_name":29,"tag_count":30},1739,"writers",11,{"tag_id":32,"tag_name":33,"tag_count":34},11087,"writing-advice",9,{"tag_id":36,"tag_name":37,"tag_count":38},41,"art",7,{"tag_id":40,"tag_name":41,"tag_count":38},4256,"written",{"tag_id":43,"tag_name":44,"tag_count":45},52,"reading",6,{"tag_id":47,"tag_name":48,"tag_count":45},43074,"wrote",{"tag_id":50,"tag_name":51,"tag_count":52},56,"thinking",5,{"quotes":54,"pagination":116},[55,62,68,74,80,86,92,98,104,110],{"id":56,"quote_text":57,"author_id":5,"source_id":45,"has_image":58,"author":59,"source":60,"quote_tag":61,"commentary":9},3515276,"I try to make what I have written tighter, stronger and more precise, eliminating every element that’s not doing useful work. Then I go over it once more, reading it aloud, and am always amazed at how much clutter can still be cut.",false,{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":63,"quote_text":64,"author_id":5,"source_id":45,"has_image":58,"author":65,"source":66,"quote_tag":67,"commentary":9},3515274,"Even a poor translator couldn’t kill a style that moves with such narrative clarity.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":69,"quote_text":70,"author_id":5,"source_id":45,"has_image":58,"author":71,"source":72,"quote_tag":73,"commentary":9},3515273,"All writers should strive to deliver something fresh-something editors or readers won’t know they want until they see it.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":75,"quote_text":76,"author_id":5,"source_id":45,"has_image":58,"author":77,"source":78,"quote_tag":79,"commentary":9},3515268,"Today the outlandish becomes routine overnight. 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Just because they are writing with ease and enjoyment doesn’t mean they are writing well.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":93,"quote_text":94,"author_id":5,"source_id":45,"has_image":58,"author":95,"source":96,"quote_tag":97,"commentary":9},3515262,"There’s no sentence that’s too short in the eyes of God.",{"id":5,"author_name":6,"slug":10,"author_name_first_letter":7,"article_count":8,"image_url":9},{},[],{"id":99,"quote_text":100,"author_id":5,"source_id":45,"has_image":58,"author":101,"source":102,"quote_tag":103,"commentary":9},3515261,"Don’t try to guess what sort of thing editors want to publish or what you think the country is in a mood to read. Editors and readers don’t know what they want to read until they read it. 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