Households with children may use their washing machines every day, ergo they will be big users of detergent and fabric conditioners. And it's not a huge mental leap to say they also eat a lot of food. If they've got babies, they're going to be using a lot of diapers. And the kids are probably going to eat a lot of confectionary, and they'll be using a lot of soap and shampoo.
-Phil Barden
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