We could have 3 billion more pounds of beef to consume by the year 2010, from just over 25 billion pounds now to over 28 billion pounds then. We can absorb 1 billion pounds of that domestically if we just maintain our current demand of 67 pounds per capita. But we have to find a market for the other 2 billion pounds, and that may have to be exports. It's critical we get Japan, South Korea, Russia, and other markets opened. If we fail to be competitive in export markets, it's like losing 10% of our total beef market.
-Randy Blach
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