Most people are shaped to the form of their culture because of the enormous malleability of their original endowment. They are plastic to the moulding force of the society into which they are born. It does not matter whether, with the Northwest Coast, it requires delusions of self-reference, or with our own civilization the amassing of possessions. In any case the great mass of individuals take quite readily the form that is presented to them.
-Ruth Benedict
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