There are new technologies currently under development that are astounding there is always room for this category to grow. One of the big challenges when you deal with proprietary performance fabrics is to ensure that the costs involved with developing and producing the fabrics does not make the garments cost prohibitive to the consumer at the end of the day. We are careful to be sensitive to that for the benefit of our customer and we also understand which benefits our customer values as well.
-Lori Cooper
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