What the campaign is focusing on is BPH or Benign Prostate Hyperplasia, enlarged prostate. The theme of the campaign is that when men have the symptoms of BPH or enlarged prostate such as frequent urination, they are interrupting their life constantly, whether they are at a football game, on the golf course or out fishing. They are constantly interrupting their lives because they have to use the bathroom. Once they get the problem fixed, they can get back to their lives with no interruption.
-Cece Dorough
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