A large part of it is getting a sense from the candidates' point of view of whether or not they really want to do this. Lots of people want to be president, but they've got to figure out: 'What do I have to offer that's going to make people want me to be president?' It's not something people wake up with one morning crystallized in their head. A lot of it comes from being out there, talking to people, test-driving their message.
-Steve Elmendorf
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