A competitive threat is not the same thing as an antitrust violation… It is difficult to make out FairSearch’s precise antitrust arguments. There are alternatives to ITA’s software: both the GDSs but also upstarts such as the U.K.’s Everbread Ltd., which has relationships with 60 low-cost carriers, and Vayant Travel Technologies LLC of New York. It isn’t clear, therefore, that competition would be reduced even if Googled didn’t honor ITA’s contracts with other travel companies.
-Peter Gallagher
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