Dunkin' Donuts saw great success after rolling out Turbo Ice coffee last summer. We found our young adult consumers really enjoyed a refreshing drink that also gave them a great pick-me-up. We noticed a growing demand for this concept to be combined with our hot coffee. Turbo Hot allows our customers to enjoy warming up with a hot cup of the Dunkin' Donuts coffee they love, and still get the fuel they now count on.
-W. S. Gilbert
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