Television advertising is very expensive, and with hundreds more television channels there is concern about a message actually getting across. Most car companies have agreed to put less money into television and are looking at alternatives, whether that's vehicle placement in movies, or events where people get to drive vehicles, motor sports. There are hundreds of different opportunities and everyone is trying to find a more productive mix than the one they currently have.
-Jim Hossack
Select a background
More quotes by Jim Hossack
Popular Authors
A curated listing of popular authors.