They [people] start asking themselves "Well which one is the best? Which one would be good for me?" And all those questions are much easier to ask if you're choosing from six than when you're choosing from 24 and if you look at the marketplace today most often we have a lot more than 24 of things to choose from.
-Sheena Iyengar
Select a background
More quotes by Sheena Iyengar
Popular Authors
A curated listing of popular authors.