I put out a good 10 different types of drinks for them and they just said, "Oh, okay, so it's just one choice." One choice? I gave you Coke, Pepsi, Ginger Ale, Sprite. They saw that as one choice. Now why was that one choice? Because they felt, well, it was just all soda.
-Sheena Iyengar
Select a background
More quotes by Sheena Iyengar
Popular Authors
A curated listing of popular authors.