At its best, choice is a means by which we can resist the people and the systems that seek to exert control over us. But choice itself can become oppressive when we insist that it is equally available to all. It can become an excuse for ignoring inequities that stem from gender or class or ethnic differences, for example, because one can blithely say, “oh, but they had a choice! We all have choices.
-Sheena Iyengar
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