Let's think beyond the normal stuff and have an environment where that sort of thinking is encouraged and rewarded and where it's okay to fail as well. Because when you try new things, you try this idea, that idea... well a large number of them are not gonna work, and that has to be okay. If every time somebody comes up with an idea it has to be successful, you're not gonna get people coming up with ideas.
-Elon Musk
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