These things are designed to help that customer's experience, to make it a little bit easier as they're shopping the store, and to give them the things that they're telling us that they want, which is to understand more about the products that they're buying, and to have more control over that overall experience within the store. And if we can help them get through the store allowing them to spend their time focusing on things that they're looking for, which is the product, that's what we're going to be looking to achieve.
-Nick Montepara
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