Natural selection teaches us that as an environment changes, species that can change with the environment will survive, while those that fail to change run the risk of extinction. Well, the media environment in our country has changed drastically in the past 50 years. Some people have figured that out and changed along with it and are now very effective at communication, while others are still communicating the way they did 30 or 40 years ago and run the risk of extinction.
-Randy Olson
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