First is the product itself, which must offer a fresh, bold, and exciting style to consumers, things that surprise and delight consumers, as well as durability and reliability. Second, the vehicle must be priced right in terms of its MSRP to reflect the net transaction price consumers pay to close a transaction. And the company needs to set the right production volumes and adjust the balance between retail and fleet/rental sales to meet the natural market demand.
-Rose Peng
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