I think you should look for retailers to find ways to drive consumer traffic, but not necessarily through markdowns. There will be all kinds of promotions, coupons, open up a credit card account and get a discount, use your charge account and get a gift with a purchase. If they can get you into the store, even if you don't buy what's on sale, chances are during the holiday season you're going to walk out with something.
-Pamela Rucker
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