What's going to be very interesting in '08 is how they adapt using the lessons that they learned from this one with regard to not only these problems, but also something else, which was actually a bright spot - their coverage of the Olympics through nontraditional media was actually very encouraging. They got a lot of Web-site hits. There were a lot of people consuming these Olympics one way or the other over the Internet and on high-definition television.
-Bob Thompson
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