This social character inherent in the very nature of scientific activity is not without its substantive consequences. Words which formerly were simple terms become slogans; sentences which once were simple statements become calls to battle. This completely alters their socio-cogitative value. They no longer influence the mind through their logical meaning – indeed, they often act against it – but rather they acquire a magical power and exert a mental influence simply by being used.
-Ludwik Fleck
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