It's like what Charles Duhigg was saying in The Power of Habit about advertising, you have to create a craving for the reward. This takes time and doing so is more productive than posting every day and having unrealistic expectations of your followers. Essentially, people expect others to treat them a certain way but are ironically ignorant to how impractical and uninspired they would be if they had to fulfill that same expectation for someone else.
-Dexter A. Daniels
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