The beauty of alternative media is that it can hold its own. In boom times in the economy we know that television will do well, which is what is happening now. The thing with alternative is that even when the economy is dipping, alternative stays consistent. Clients say 'how do I stretch that rand?' and alternative media is often the answer. But we also grow during boom times and right now the spread of alternative media is becoming very prevalent.
-Ken Varejes
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