It's a huge difference in price. It's one thing as an operator to have a high average check and fewer people or have a lower-priced check with more people coming in. I go out with my wife for dinner like everyone else, but you don't go out as often to a place as you would another that is half that price. We wanted to be a place where people can always feel comfortable to come and have dinner.
-Preben Wulff
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